procomer the foreign trade corporation of costa rica experience in canada.pdf · procomer the...

Office in Toronto, CanadaItzamn Huelat

PROCOMER The Foreign Trade Corporation of Costa Rica

Who we are

• Procomer is a public, non-government entity created by law in November 1996

– Operate and administer the Free Trade Zones

– Promotion of Costa Rican exports overseas

– Attract direct investments

• Vision: To consolidate a supporting system for the exporter and investor

• Mission: Support and promote exports and investments

Offices Overseas

• Offices overseas– Year 2000:

• Creation of 3 offices

• Dominican Republic, Mexico and Chile

– Year 2010: • Total of 14 offices

• Canada, USA (4), Mexico, Guatemala, Panama, Chile, Dominican Republic, Puerto Rico, Trinidad and Tobago, Europe (Germany) andChina

• Office in Canada– Started operations in 2003

– Major opportunities (sectors): Agriculture, Agro-industry and plants, flowers and foliage

– Target markets: Toronto, Montreal and Vancouver

General Services in Canada

• Business Agendas– Commercial Agendas: In Costa Rica and Canada

– Commercial Missions for exporters: In Canada• Trade Shows: Sial Montreal and Food & Beverage Show

• Toronto, Montreal and Vancouver

– BTM: Buyers Trade Mission: In Costa Rica – September

– Other events: • Costa Rica Services Summit

• Costa Rica Investment World

• Support in Costa Rica for the exporters– Creating Exporters:

• Training programs for exporters (monthly and yearly programs)

• Strengthening export capacity

– Information through different departments

– Promoters specialized by sector

• Market Studies– Office in Canada

• Specific per product of interest / point of sale

• Sub-contracting consulting firms

– Procomer Costa Rica, Dept of Commercial Inteligence• General studies per subject

• Information Center for the exporter

• Other studies and statistics

• Commercial Support for the exporter– Any type of support including constant visits to Canadian importers

– Inspection of products

– Different types of information and regulations

– Monitoring and observing the competition• Statistics (imports by product and by country)

• Market presence (supermarkets)

General Services in Canada

• Advantages of the Office in Canada– Excelent business relationship with Canadian importers

– Various trade shows visited during the year

– Broad relationships with associations, chambers of commers and other organizations• CFIA – Canadian Food Inspection Agency

• CBSA – Canadian Border Services Agency

• DRC – Dispute Resolution Corporation

• CPMA – Canadian Produce Marketing Association

• TFO Canada – Trade Facilitation Office of Canada

• Other Government agencies

• Free Trade Agreement Costa Rica and Canada– Benefits mainly for Agro-industrial and other sectors

– Promotes Direct Investment

General Services in Canada

Business AgendaProcomer Office

Commercial Mission for Exporters

Commercial Mission for Exporters and Trade Show participation

BTMBUYERS TRADE MISSIONBUYERS TRADE MISSION

Average participation per year

• 250 Costa Rican exporters

• 150 foreign importers

• 20 to 30 Canadian importers

Business Agenda

Show Room

Conferences

Other Services

• Brokers– Representation companies

• Agent or Agency in sales and marketing

• Services will vary depending on the opportunities and negotiations

– Broker commision or title of the product (capacity to import)

Distribution Channels

Advantage Canada

• Importer / Distributor

– Specialized by product line, sales channel or geographical area

– Target: retail, institutional or industrial

– To analize: Company location, size, specialization, credit report, market comments

• The Ontario Food Terminal (OFT)

Distribution Channels

BurnacBurnac ProduceProduce

Distribution Channels

ONTARIO FOOD TERMINALONTARIO FOOD TERMINAL

Distribution Channels

Distribution Channels

• Retail– Supermarket Chains

– Store chains

– Independent supermarkets and stores

• Specialized by product: Convinience, natural and organic products, gourmet and convenience

• Specialized by geographical area

Distribution Channels

Distribution Channels

SupermarketSupermarket EthnicEthnic ––

No Frills (Loblaws)No Frills (Loblaws)

Convenience storesConvenience stores

Distribution Channels

Specialized storesSpecialized stores

Distribution Channels

GENERALIDADES: CANADAGENERALIDADES: CANADA

3%30,9101%2,6201%15,0251%59,410Oceanía y otros países

54%606,730

39,605

313,415

120,865

132,845

27%233,000

81,035

52,655

56,420

42,890

41%1,376,595 213,980

417,985

270,710

473,915

41%2,525,160

370,515

874,370

560,995

719,275

Asia

- Central, Oeste y Medio Oriente

- Este

- Sur Este

- Sur

3%34,57515%123,9905%164,7956%374,565África

31%349,410

137,460

99,225

59,320

53,400

36%306,515

16,035

92,555

72,765

125,165

38%1,307,885

321,650

209,610

304,495

472,130

37%2,278,345

579,625

489,540

511,095

698,080

Europa

- Reino Unido

- Norte y Oeste de Europa

- Europa del Este

- Europa del Sur

1%8,5759%80,8356%211,3805%317,765Caribe y Bermuda

3%32,4559%78,0106%216,6406%381,165Centro y Sur América

5%56,5603%25,2553%106,4054%250,535Estados Unidos

26%1,119,21511%851,55527%3,398,72519%6,186,950Total Inmigrantes

4,380,3007,700,80012,803,90032,976,000Población

%British Columbia

%Quebec%Ontario%CanadáInmigración en Canadá y por provincia (Censo 2006)

Fuente: Statistics Canada

Costa Rica: Intercambio comercial con Canadá (US$)

RELACIRELACIÓÓN COMERCIAL: CANADAN COMERCIAL: CANADA

Fuente: Strategis (Statistics Canada)

0

50

100

150

200

250

300

350

400

Millones US$

Exportaciones 107.50133.80135.80118.20123.15121.95157.14211.65242.55291.51 343.6 342.7 353.4 313.7

Importaciones 37.10053.60032.70046.30058.34140.60049.00550.48458.86370.18260.84 75.9 100.9 73.2

Saldo/Balance 70.40080.200103.1071.90064.81481.351108.13160.80183.57221.32281.15 266.8 252.5 240.5

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Canadá – Sitios Web de interés

Gobierno de Canadá: http://www.canada.gc.ca

Gobierno de Ontario: http://www.gov.on.ca

Agencia de inspección Canadiense: http://www.inspection.gc.ca

OPMA – Inspección (ON privado): http://www.opma-assn.com

F & G – Inpección (QC privado): http://www.fandg.ca

Agencia – Ref Crediticias: http://www.equifax.com/EFX_Canada

Blue Book: http://www.bluebookprco.com

Agencia de recaudación Canadiense: http://www.cra-arc.gc.ca

Agencia Canadiense de Servicios Fronterizos: http://www.cbsa-asfc.gc.ca

Departamento de Relaciones Exteriores: http://www.dfait-maeci.gc.ca

Ministerio de Agricultura de Canadá: http://www.agr.gc.ca

Ministerio de Agricultura – Infohort: http://www.agr.gc.ca/infohort

Ministerio de Agricultura – Food Bureau: http://www.agr.gc.ca/misb/fb-ba

FUENTES DE INFORMACIFUENTES DE INFORMACIÓÓN N –– SITIOS WEBSITIOS WEB

Canadá – Sitios Web de interés

Ministerio de Industrias de Canadá: http://www.ic.gc.ca

Ministerio de Industrias – Strategis: http://strategis.gc.ca

Ministerio de Salud de Canadá: http://www.hc-sc.gc.ca

Estadísticas de Canadá: http://www.statcan.ca

Banco Central de Canadá: http://www.bankofcanada.ca

Asociación de Restaurantes y Foodservice: http://www.crfa.ca

Asoc. Canadiense de Alimento Natural: http://www.chfa.ca

Asoc. Canadiense de Producto Fresco (CPMA): http://www.cpma.ca

Asoc. Canadiense de Importadores y Export: http://www.iecanada.com

Asoc. Canadiense de Agentes Aduanales: http://www.cscb.ca

Oficina Canadiense de facilitación del comercio: http://www.tfoc.ca

Procesadores alimento de Canadá: http://www.foodnet.fic.ca

Asociación de productores orgánicos: http://www.cog.ca

FUENTES DE INFORMACIFUENTES DE INFORMACIÓÓN N –– SITIOS WEBSITIOS WEB

Canadá – Sitios Web de interés

Departamento de Justicia de Canadá: http://laws.justice.gc.ca

Ley de Competencia: http://laws.justice.gc.ca/en/C-34/35920.html

Ley de Aduanas: http://laws.justice.gc.ca/en/c-52.6/text.html

Ley creación de empresas: http://laws.justice.gc.ca/en/c-44/text.html

Ley alimentos y medicinas: http://laws.justice.gc.ca/en/f-27/61279.html

Ley inspección aduanas: http://laws.justice.gc.ca/en/c-16.5/30783.html

Ley constitucional: http://laws.justice.gc.ca/en/const/

Ley de inversión: http://laws.justice.gc.ca/en/I-21.8/79663.html

Propiedad Intelectual: http://strategis.ic.gc.ca/sc_mrksv/cipo/welcome/welcom-e.html

Ley empaque y etiquetado: http://laws.justice.gc.ca/en/C-38/37028.html

Oficina de Estandarización: http://www.scc.ca/en/about/index.shtml

Guía importación productos: http://www.cbsa-asfc.gc.ca/import/menu-e.html

FUENTES DE INFORMACIFUENTES DE INFORMACIÓÓN N –– SITIOS WEBSITIOS WEB

Itzamn Huelat Quirós, Director

Nelly Martinez, Asistente

Dirección: 16 Four Seasons Place, Suite 107

Etobicoke, Ontario. M9B 6E5. Canadá

Teléfono: (416) 865-3382

Fax: (416) 865-3383

E-mail: ihuelat@procomer.com

OFICINA DE OFICINA DE PROMOCIPROMOCIÓÓNN COMERCIALCOMERCIALCANADACANADA