privy overview for the city of boston may 2014 v2
Post on 16-Dec-2014
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www.privy.com
(888) 602-0205
Ditch Clicks. Measure In-store Sales.
The tools you need to drive in-store revenue from any digital channel
Does digital media drive in-store revenue?
The world has changed.
Critical to build audience across relevant channels.
Then what?
1. Establish Presence2. Build Community3. Drive Sales
80-20 Rule
Promotions are great ways to incentivize desired behavior
Promotions are a means to an end.
1.Drive trial2.Increase Average ticket price3.Increase Frequency
Attach lead forms, and you’ll build stronger relationships along the way.
So, what’s working?
Promotions drive same-day and immediate revenue.
• Weather dependent (i.e snow storm)• Inventory• Holiday• Slow days and times
70% within 24 hours:
Time of day matters.
New vs Repeat: Which channels are best?
Does digital media drive in-store revenue?
www.privy.com
(888) 602-0205
Ditch Clicks. Measure Sales.
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