print media today - breda, nhtv 05102014
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Printed MediaNHTV,
international media & entertainment management, 05/10/2014
Pleased to meet you!
Who can tell what this is?
Who can tell what this is?
Life Cycle
Life Cycle
Stretched Life Cycle?
???
Stretched Life Cycle?
The Old Business Model
© PJ Cook
The Old Business Model
© PJ CookBased upon 5 monopolies
Old Media Power #1
Old Media Power #1
Production monopoly
Old Media Power #2
Old Media Power #2
Distribution Monopoly
Old Media Power #3
Old Media Power #3
IT monopoly
Old Media Power #3
Old Media Power #3
Ad monopoly
Old Media Power #3
Old Media Power #3
Information monopoly
Who can tell what this is?
It’s the paper’s future obituary
© Ross Dawson, DDL
Misconception
It may be true that traditional media are having a tough time, but this doesn’t mean that journalism or media is suffering
“A Golden Age for Journalism”
- The World is vastly better informed than ever before- More great journalism is being produced than ever before- Digital news organisations employ a new generation of
talents- The proliferation of mobile enables 24/7 news consumption- A full range of new story telling methods- No time or space limits for any story- More media accuracy and “consensus knowledge” than
ever before- Journalism is more open to non-professionals
Change in consumption
From absorbing mass media to transparent interactivity
NEWS
NEWS
NEWS
NEWSNEWS
NEWS NEWS
NEWS
NEWS NEWSNEWS
NEWS
NEWS
NEWS
NIEUWS
NIEUWS
NIEUWS
NIEUWS404 NOT FOUND
So….
Even in a world without print, there is still need for:- Explainers- Interpreters- Filterers- Gatherers- And people with Curiosity
In short:
The only question remaining:
The only question remaining:
Who’s going to pay for all that?
Needed in the print industry:
• Sense of urgency
• New attitude
• New business models
Attitude
Attitude• Out of your castle, use the market place
• Contact your crowds, contact your niche, your community
• Publish real time
• Be easy-to-use, offer a service (content is… just the beginning)
• Be transparant
• Not Wrong For Long
• Combine skills with knowledge
• Be involved, be & act social
• Don’t invent what’s already out there, cooperate
• Curate the web’s treasures, use popular tols & devices
• Personalize
Collapsing Business Model
• Consumers think that information should be free• Consumers will get their news anyway• Target groups are fragmenting• Unlimited competition, abundance of sources• Copying the old model in a new setting appears to be complex
or unfitting (horseless carriage)• Production, distribution, and IT: not a USP anymore• Monopoly on information was an illusion• Dinosaur complex + Pax Brittanica complex• Second best is good enough
Emerging Business Models
33+ ways!
Emerging Business Models
• Content (subscriptions)• Intelligent ads on new
platforms• Marketing around the
brand• Supply & demand• E-commerce• Community as a value
source
• Affiliate marketing• Crowdfunding • Micropayments• Cocreation• Social• Angels• Not-for-profit• Gaming• etc
Memberships
Contributoria
Scoopshot
Guardian Witness
Tar Sands Project
Tar Sands
Regional broadcasters
Manchester Evening News
Storyful
“Separate the Noise from the News”
“Traditional media’s survival depends upon the willingness to package citizen content into news stories”
Mark Little, ceo Storyful
Storyful
Storyful
A story worth tellingYou don’t need to have a printing press
(not everybody agrees… yet)
Lots of opportunities…
…but please don’t focus on print only!!
Bart Brouwersbrewbart@gmail.com
@brewbartdodebomen.nl
nadedeadline.nlSlideshare.net/brewbart
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