principles & elements part 3
Post on 17-Nov-2014
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Principles and Elements of Design
Part 2
Warm Colors
Cool Colors
Neutral Colors
Monochromatic
Analogous Color Schemes
(Close on the color wheel)
Complementary Color Schemes
Opposite on Color Wheel
From Nature
Color Theory
The Principles of Design(Or “Goals” of Design)
Scale Unity Variety Balance Rhythm Emphasis
Scale
Unity
Unity vs. Variety
Variety
Emphasis
Rhythm
Balance
Balance Independent of Environment
Out of Balance
Out of Balance
Out of Balance
Balance of Different Elements
Balance of Visual Weight
Visual Weight
3
5
2:2
3:5 is the same ratio as 5:8
This is traditionally considered the least pleasing proportion, but can be used well in contemporary
design.
Golden Section Square
Proportion
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