preview of personal branding presentation

LIVING BRAND DEVELOPMENT AND REPUTATION MANAGEMENT

SPEAKER: TESSA HOOD – MD - CHANGING GEAR LTD

PEOPLE BUY PEOPLE

WHAT IS A PERSONAL BRAND?

• FOR YOU – the values and qualities for which you want to stand

• FOR OTHERS – their perception of your promise of value

HOW ARE YOU BEING PERCEIVED?

THE BRANDING PROCESSOF ‘PRODUCT YOU’

• Starts inside, using tools to help you discover or re-discover

what makes you who you are and what you stand for• Then moves to the outside – delivering superb verbal, non-

verbal and visual communication

RESULTING IN…..

• Greater Confidence• Greater Impact• Greater Success

WHY WOULD ANYONE ‘BUY’ YOUR BRAND?

• There are three main reasons why people ‘buy’ you:

1. They believe you are honest2. They believe you are

knowledgeable3. They believe you have their

best interests at heart.

• People will pay at least 9% more for a perception of integrity. Your reputation is paramount.

“LOSE DOLLARS FOR THE FIRM AND I WILL BE UNDERSTANDING,LOSE REPUTATION AND I WILL BE RUTHLESS.”

- WARREN BUFFETT

Built through focus and expertise

A ‘3D’ APPROACHTO BUILDING YOUR PERSONAL BRAND

• Stage 1. DESIGN• Stage 2. DEVELOPMENT• Stage 3. DELIVERY

• BENEFICIAL – you have a great promise of value

• RELEVANT – you are considered important

• AUTHENTIC - your consistent behaviour underlines the brand

• NOTICEABLE – you have a business presence (Reliable, Discreet Professional,Talented, Compelling)

• DISTINCTIVE – you stand for something special

A strong ‘personal’ brand develops your own USP with INTEGRITY and AUTHENTICITY

THE RESULT

A PERSONAL BRAND THAT IS ALWAYS…

HOW WILL YOU SELL ‘ID-YOU’

As in all marketing you need to know how to get your product noticed

Package your ‘product’ well! Make it fit your marketplace’s expectations

FOR MEN,KEEPING THE MESSAGE CONSISTENT

• Style, weight, • Appropriateness• Personal taste• Business Environment• Climate• Lifestyle• Power

FOR WOMEN, SMART, CONTEMPORARY,PROFESSIONAL

• Finding your ‘style’• Budget• Appropriateness• Dressing UP not down.• Understanding colour • Business-ready• Well-groomed• Professional at all times• Empowered

HAVE FUN, BRING COLOUR INTO YOUR BUSINESS LIVES!

IN A NUTSHELL

Your ‘executive’ brand is: • Your shop window in the business world• Your differentiator• Your voice when you’re not there• Your perceived ability and integrity• Your entrée to further success • The cornerstone of your career

Tessa Hood,

MD, Changing Gear Limited

Specialists in Living Brand and Reputation Management

www.changinggear.net

44 1932 868 868/07774 189913Member of the Institute of Career Guidance

Member of the Federation of Image Consultants

Member of the Association of Professional Speakers

This is just a small taster of a full programme,

Please contact us for more information