preview of personal branding presentation
TRANSCRIPT
LIVING BRAND DEVELOPMENT AND REPUTATION MANAGEMENT
SPEAKER: TESSA HOOD – MD - CHANGING GEAR LTD
PEOPLE BUY PEOPLE
WHAT IS A PERSONAL BRAND?
• FOR YOU – the values and qualities for which you want to stand
• FOR OTHERS – their perception of your promise of value
HOW ARE YOU BEING PERCEIVED?
THE BRANDING PROCESSOF ‘PRODUCT YOU’
• Starts inside, using tools to help you discover or re-discover
what makes you who you are and what you stand for• Then moves to the outside – delivering superb verbal, non-
verbal and visual communication
RESULTING IN…..
• Greater Confidence• Greater Impact• Greater Success
WHY WOULD ANYONE ‘BUY’ YOUR BRAND?
• There are three main reasons why people ‘buy’ you:
1. They believe you are honest2. They believe you are
knowledgeable3. They believe you have their
best interests at heart.
• People will pay at least 9% more for a perception of integrity. Your reputation is paramount.
“LOSE DOLLARS FOR THE FIRM AND I WILL BE UNDERSTANDING,LOSE REPUTATION AND I WILL BE RUTHLESS.”
- WARREN BUFFETT
Built through focus and expertise
A ‘3D’ APPROACHTO BUILDING YOUR PERSONAL BRAND
• Stage 1. DESIGN• Stage 2. DEVELOPMENT• Stage 3. DELIVERY
• BENEFICIAL – you have a great promise of value
• RELEVANT – you are considered important
• AUTHENTIC - your consistent behaviour underlines the brand
• NOTICEABLE – you have a business presence (Reliable, Discreet Professional,Talented, Compelling)
• DISTINCTIVE – you stand for something special
A strong ‘personal’ brand develops your own USP with INTEGRITY and AUTHENTICITY
THE RESULT
A PERSONAL BRAND THAT IS ALWAYS…
HOW WILL YOU SELL ‘ID-YOU’
As in all marketing you need to know how to get your product noticed
Package your ‘product’ well! Make it fit your marketplace’s expectations
FOR MEN,KEEPING THE MESSAGE CONSISTENT
• Style, weight, • Appropriateness• Personal taste• Business Environment• Climate• Lifestyle• Power
FOR WOMEN, SMART, CONTEMPORARY,PROFESSIONAL
• Finding your ‘style’• Budget• Appropriateness• Dressing UP not down.• Understanding colour • Business-ready• Well-groomed• Professional at all times• Empowered
HAVE FUN, BRING COLOUR INTO YOUR BUSINESS LIVES!
IN A NUTSHELL
Your ‘executive’ brand is: • Your shop window in the business world• Your differentiator• Your voice when you’re not there• Your perceived ability and integrity• Your entrée to further success • The cornerstone of your career
Tessa Hood,
MD, Changing Gear Limited
Specialists in Living Brand and Reputation Management
www.changinggear.net
44 1932 868 868/07774 189913Member of the Institute of Career Guidance
Member of the Federation of Image Consultants
Member of the Association of Professional Speakers
This is just a small taster of a full programme,
Please contact us for more information