prevenar world pneumonia day campaign

World Pneumonia Day creatives12thNov’10

Mock up banner

Signature campaign

Whistle shape mock up which will be put at the buzzing areas eg- Malls, multiplexes etc.

In-clinic poster

Greeting card

Greeting card

Greeting card

Greeting card

Badge

Badge

Baby Kit gift

Things in the baby kit

CAP

In- clinic dispenser

Patient education booklet

Front

Back

Web banner

In- clinic standee

Poster

In- clinic patient education poster

Final

Post pregnancy tips booklet

Front

Inside page

Inside page

Banner

Panels outside Pfizer office

Ⓒ.

World Pneumonia Day Bag

Option1

Option2

Other Activities

In Doctor’s Clinic

• Doctors would be given gift sets for distribution to all their pediatric patients. Set contains:– Pink whistle– Paper badge– Paper cap with the theme “Blow away Pneumonia” – Pamphlet containing information on pneumonia.

• A 3D mailer would be a part of the kit to involve doctor in this movement.

Communication to Kids

• Promoters will visit play schools and primary schools with gift sets comprising of– Pink whistle– Paper badge– Paper cap with the theme “Blow away Pneumonia” – Pamphlet containing information on pneumonia.

• Talk for parents by an ASAP doctor

Mass Communication

• Kiosks will be put at Railway Stations & Bus depots with crucial information. Earlier gift sets will be distributed.

• Bulk SMS would be sent on behalf of Farah Khan which would inform the people about the danger of pneumonia and the fact that it is the largest killer of children.

• A PR exercise would sensitize people on the threats posed by pneumonia and ways to combat it.