pretty parlor redesign
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8/6/2019 Pretty Parlor ReDesign
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eCommerce Website
Pretty Parlor
Jesse PhillipsBrianna HoltInterface Design
Spring 2011
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Creative Brief
Background: Once upon a time, a kicky young miss named Anna Lange (thats Anna Banana, to you) dreamed of brinclothes with clout to the masses. Todays look reects todays taste, she said to herself, as she painted her toenails with Passioenough, her delicious dream became a reality; she opened Pretty Parlor in Seattles Capitol Hill in November of 2001.
Currently the 1000-square foot boutique (thats a lot of pink paint, pardner!) showcases vintage & indie designer fashions, jewelraccessories for men and women. Anna now spends her days frolicking among the racks of fabulous nds and creates irty fashioown label, House of Pretty Parlor. If thats not happily ever after, we dont know what is.
Target Audience: Men and Women (mostly women) with a sense of unique, retro style and air.
Objectives:-To create a simple, easily understandable webiste design-To create a look and feel that is smart and sexy, fun and not a just a little kitchy where shoppers can browse, read up on the h
at Pretty Parlor and shop to their hearts content.
Obstacles: The current Pretty Parlor sight is kitchy to the point of being tacky, so we dont want to lose the sense of funmaking it a little more classy.
Benefits: Pretty Parlor will be able to have clientele be their models, offer Modeling Parties and raise their regular sales bysales online. Customers will also be enticed to come into Oretty Parlor to shop and experience the boutique.
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Support Statements : When a company website is bright, professional and inviting, customers will be more interested in shonline.
Tone: Bright, warm, fun and, of course, lots and lots of pink.
Creative Considerations: Our team will design a professional look and feel without loosing the inherent sense oencompasses the heart behind Pretty Parlor.
Creative Brief (continued)
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Client: Pretty Parlor on Capitol Hill
Problem: They need a website that works as an eCommerce site.
Solution: Design a successful eCommerce site.
Project Statment
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Mood Board
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Sketches
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Sketches
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Sketches
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Sketches
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Sketches
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Sketches
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961.6px X 125.2px407px X 96px
168.6px X 35.2px
961.6px X
31.1px
961.6px X
442.8px
404.2px357.2px
245.8px
169.9px
245.8px169.9px
Wireframes (Home)
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Wireframes (Shopping)
961.6px X 125.2px407px X 96px
168.6px X 35.2px
961.6px X
31.1px
961.6px X
442.8px
403.9px X
356.7px
247.5px X
295.3px
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961.6px X 125.2px407px X 96px
168.6px X 35.2px
961.6px X
31.1px
961.6px X
442.8px
136.8px X
136.8px
136.8px X
136.8px
136.8px X
136.8px
136.8px X
136.8px
136.8px X
136.8px
136.8px X
136.8px
136.8px X
136.8px
136.8px X
136.8px
87.7px X
79.4px
Wireframes (Shoe Shopping)
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961.6px X 125.2px407px X 96px
168.6px X 35.2px
961.6px X
31.1px
961.6px X
442.8px
213.2px X 235.9px231.3px X 205.3px
145.9px X 20.7px
154.8px X 19.9px53pxX15
7.1px
63.9px X 30.5px
87.7px X 24.6px
171.3px X 416.6px
87.7px X
79.4px
Wireframes (Shoe Detail)
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961.6px X 125.2px407px X 96px
168.6px X 35.2px
961.6px X
31.1px
961.6px X
442.8px
171.3px X 416.6px
419.5px X varying
148.1px X 22.3px
148.1px X 22.3px
148.1px X 22.3px
148.1px X 22.3px
148.1px X 22.3px
148.1px X 22.3px
Wireframes (Checkout)
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Header Typeface: Optimus PrincepsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Body Copy Typeface: Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890
R: 249 C: 0G: 190 M: 31B: 201 Y: 8
K: 0
Pantone 182 EC
Color Palette Logo Usage Photo Style
Typefaces
R: 249 C: 0G: 221 M: 14
B: 222 Y: 5K: 1
Pantone 681 PC
R: 81 C: 26G: 68 M: 36B: 63 Y: 38
K: 70
Pantone Warm
Gray 11 EC
Style Guide
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119 Summit Avenue East on Capitol Hill Seattle, WA 98102 206 . 405 . CUTE
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Greetings lovelies, and welcome to the Websitethats worth its weight in pink.
Here at the home-sweet-cyberspace-home of thePretty Parlor youll nd the same charm, wit, and
focus on frilly funk youve come to expect from thestore itself (and of course, much, much more).
Heres the place to heck out upcoming events,meet Vincent the Parlor Kitty, do some shoppingand read what the press and our customers are
saying about our delectable digs.
Once youve had a little fun scampering aboutin our world-wide-wonders, you simply must stop
in and sample our delights in the real world. There isso much to see, and our merchandise changes so
frequently, we cant possibly t it all online. In fact themere thought has us collapsing on our velvet couch.
But you go on ahead and look around wellbe back on our feet in no time (a pink martini
usually does the trick).
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119 Summit Avenue East on Capitol Hill Seattle, WA 98102 206 . 405 . CUTE
Accessories
Manland
Ladies
Shoes
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New Items
SALE Dia de Las Muertos
Platform
Smitten Pump in
Black
Cream and Black
Retro T-Strap Shoe
Lolita Pump in Red
Faux Suede
$82.00
$48.00
$52.00
$44.00
Black Cherry
Cutiepie Pumps
Leopard Print Satin
Platform Heels
Psychobilly Zombie
Stomper PlatformShoes
Black with Burgundy
Vampire Mary Jane
Heels
$54.00
$46.00
$44.00
$42.00
Accessories
Manland
Ladies
Shoes
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S I M C
New Items
SALE Dia de Las Muertos
Platform
Smitten Pump in
Black
Cream and Black
Retro T-Strap Shoe
Lolita Pump in Red
Faux Suede
$82.00
$48.00
$52.00
$44.00
Black Cherry
Cutiepie Pumps
Leopard Print Satin
Platform Heels
Psychobilly Zombie
Stomper PlatformShoes
Black with Burgundy
Vampire Mary Jane
Heels
$54.00
$46.00
$44.00
$42.00
Accessories
Manland
Ladies
Shoes
View Details
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New Items
SALE
Accessories
Manland
Ladies
Shoes New heels and platformsare pure badass! Supercool zombie print on faux
leather, a concealedplatform, fabric coveredheel and lining, satin bowtrim, and peep toe. Vegan.4.5 heel and 1 platform.
Add to Cart
5.56.06.57.07.58.08.59.09.510
Pick a Size
Psychobilly
Zombie StomperPlatform Shoes
Back to Shoe Shopping
$44.00
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New Items
SALE
Accessories
Manland
Ladies
Shoes
Psychobilly Zombie Stomper Platform Shoes
Quantity: Cost:
TOTAL:
$44.00
$44.00
Continue Shopping Checkout
1
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Register with us for futureconvenience:> Fast and easy check out> Easy access to your order
history and status
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Ship to this address
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UPS Ground (3-4 Days)
USPS Priority Mail (2 Days)
UPS Overnight
$7.99
$10.49
$14.29
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Psychobilly Zombie Stomper Platform Shoes
Quantity: Cost:
TOTAL:
$44.00
$51.99
1
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UPS Ground (3-4 Days)
$7.99
Billing Information
Shipping Method
Order review
Checkout Method
Shipping Information
Payment Method
Psychobilly Zombie Stomper Platform Shoes
Quantity: Cost:
TOTAL:
$44.00
$51.99
1
Place OrderSave for Later
This is when you do your little happy dance.
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Thank youfor your purchase of the Psychobilly Zombie StomperPlatform Shoes! We hope they bring you years ofpleasure!
Youll be getting an email soon with your reciept and shipping date.
Back to Shoe Shopping
Thank you!
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