pretty parlor redesign

8/6/2019 Pretty Parlor ReDesign

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Where Audrey Hepburn Meets Judy Jetson.

eCommerce Website

Pretty Parlor

Jesse PhillipsBrianna HoltInterface Design

Spring 2011


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Creative Brief

Background: Once upon a time, a kicky young miss named Anna Lange (thats Anna Banana, to you) dreamed of brinclothes with clout to the masses. Todays look reects todays taste, she said to herself, as she painted her toenails with Passioenough, her delicious dream became a reality; she opened Pretty Parlor in Seattles Capitol Hill in November of 2001.

Currently the 1000-square foot boutique (thats a lot of pink paint, pardner!) showcases vintage & indie designer fashions, jewelraccessories for men and women. Anna now spends her days frolicking among the racks of fabulous nds and creates irty fashioown label, House of Pretty Parlor. If thats not happily ever after, we dont know what is.

Target Audience: Men and Women (mostly women) with a sense of unique, retro style and air.

Objectives:-To create a simple, easily understandable webiste design-To create a look and feel that is smart and sexy, fun and not a just a little kitchy where shoppers can browse, read up on the h

at Pretty Parlor and shop to their hearts content.

Obstacles: The current Pretty Parlor sight is kitchy to the point of being tacky, so we dont want to lose the sense of funmaking it a little more classy.

Benefits: Pretty Parlor will be able to have clientele be their models, offer Modeling Parties and raise their regular sales bysales online. Customers will also be enticed to come into Oretty Parlor to shop and experience the boutique.


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Support Statements : When a company website is bright, professional and inviting, customers will be more interested in shonline.

Tone: Bright, warm, fun and, of course, lots and lots of pink.

Creative Considerations: Our team will design a professional look and feel without loosing the inherent sense oencompasses the heart behind Pretty Parlor.

Creative Brief (continued)


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Client: Pretty Parlor on Capitol Hill

Problem: They need a website that works as an eCommerce site.

Solution: Design a successful eCommerce site.

Project Statment


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Mood Board


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Sketches


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Sketches


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Sketches


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Sketches


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Sketches


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Sketches


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961.6px X 125.2px407px X 96px

168.6px X 35.2px

961.6px X

31.1px

961.6px X

442.8px

404.2px357.2px

245.8px

169.9px

245.8px169.9px

Wireframes (Home)


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Wireframes (Shopping)

961.6px X 125.2px407px X 96px

168.6px X 35.2px

961.6px X

31.1px

961.6px X

442.8px

403.9px X

356.7px

247.5px X

295.3px


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961.6px X 125.2px407px X 96px

168.6px X 35.2px

961.6px X

31.1px

961.6px X

442.8px

136.8px X

136.8px

136.8px X

136.8px

136.8px X

136.8px

136.8px X

136.8px

136.8px X

136.8px

136.8px X

136.8px

136.8px X

136.8px

136.8px X

136.8px

87.7px X

79.4px

Wireframes (Shoe Shopping)


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961.6px X 125.2px407px X 96px

168.6px X 35.2px

961.6px X

31.1px

961.6px X

442.8px

213.2px X 235.9px231.3px X 205.3px

145.9px X 20.7px

154.8px X 19.9px53pxX15

7.1px

63.9px X 30.5px

87.7px X 24.6px

171.3px X 416.6px

87.7px X

79.4px

Wireframes (Shoe Detail)


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961.6px X 125.2px407px X 96px

168.6px X 35.2px

961.6px X

31.1px

961.6px X

442.8px

171.3px X 416.6px

419.5px X varying

148.1px X 22.3px

148.1px X 22.3px

148.1px X 22.3px

148.1px X 22.3px

148.1px X 22.3px

148.1px X 22.3px

Wireframes (Checkout)


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Header Typeface: Optimus PrincepsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Body Copy Typeface: Century Gothic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890

R: 249 C: 0G: 190 M: 31B: 201 Y: 8

K: 0

Pantone 182 EC

Color Palette Logo Usage Photo Style

Typefaces

R: 249 C: 0G: 221 M: 14

B: 222 Y: 5K: 1

Pantone 681 PC

R: 81 C: 26G: 68 M: 36B: 63 Y: 38

K: 70

Pantone Warm

Gray 11 EC

Style Guide

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About Us Shopping Events Calendar Quirks & Kitties Blog


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119 Summit Avenue East on Capitol Hill Seattle, WA 98102 206 . 405 . CUTE

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Greetings lovelies, and welcome to the Websitethats worth its weight in pink.

Here at the home-sweet-cyberspace-home of thePretty Parlor youll nd the same charm, wit, and

focus on frilly funk youve come to expect from thestore itself (and of course, much, much more).

Heres the place to heck out upcoming events,meet Vincent the Parlor Kitty, do some shoppingand read what the press and our customers are

saying about our delectable digs.

Once youve had a little fun scampering aboutin our world-wide-wonders, you simply must stop

in and sample our delights in the real world. There isso much to see, and our merchandise changes so

frequently, we cant possibly t it all online. In fact themere thought has us collapsing on our velvet couch.

But you go on ahead and look around wellbe back on our feet in no time (a pink martini

usually does the trick).

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119 Summit Avenue East on Capitol Hill Seattle, WA 98102 206 . 405 . CUTE

Accessories

Manland

Ladies

Shoes

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New Items

SALE Dia de Las Muertos

Platform

Smitten Pump in

Black

Cream and Black

Retro T-Strap Shoe

Lolita Pump in Red

Faux Suede

$82.00

$48.00

$52.00

$44.00

Black Cherry

Cutiepie Pumps

Leopard Print Satin

Platform Heels

Psychobilly Zombie

Stomper PlatformShoes

Black with Burgundy

Vampire Mary Jane

Heels

$54.00

$46.00

$44.00

$42.00

Accessories

Manland

Ladies

Shoes

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S I M C

New Items

SALE Dia de Las Muertos

Platform

Smitten Pump in

Black

Cream and Black

Retro T-Strap Shoe

Lolita Pump in Red

Faux Suede

$82.00

$48.00

$52.00

$44.00

Black Cherry

Cutiepie Pumps

Leopard Print Satin

Platform Heels

Psychobilly Zombie

Stomper PlatformShoes

Black with Burgundy

Vampire Mary Jane

Heels

$54.00

$46.00

$44.00

$42.00

Accessories

Manland

Ladies

Shoes

View Details

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New Items

SALE

Accessories

Manland

Ladies

Shoes New heels and platformsare pure badass! Supercool zombie print on faux

leather, a concealedplatform, fabric coveredheel and lining, satin bowtrim, and peep toe. Vegan.4.5 heel and 1 platform.

Add to Cart

5.56.06.57.07.58.08.59.09.510

Pick a Size

Psychobilly

Zombie StomperPlatform Shoes

Back to Shoe Shopping

$44.00

The Lizof the DDress inGreen

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New Items

SALE

Accessories

Manland

Ladies

Shoes

Psychobilly Zombie Stomper Platform Shoes

Quantity: Cost:

TOTAL:

$44.00

$44.00

Continue Shopping Checkout

1


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UPS Ground (3-4 Days)

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$7.99

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UPS Ground (3-4 Days)

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Place OrderSave for Later

This is when you do your little happy dance.


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Billing Information

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Thank youfor your purchase of the Psychobilly Zombie StomperPlatform Shoes! We hope they bring you years ofpleasure!

Youll be getting an email soon with your reciept and shipping date.

Back to Shoe Shopping

Thank you!


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pretty parlor redesign

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