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FILM, FASHION, MUSIC, NEWS, ART, LITERATURE/ 16-24 / CRAFT KID/INDIE SCENESTERS

CLIENT THE NORTHERN ECHO BREIF- PRODUCE A MAGAZINE OF ANY GENRE THAT WILL SUIT /FIT THE REPUTATION OF THE

NORTHERN ECHO. WITH A CLIENT

AGED 16-25

Problems? CANNOT INCLUDE EXTREME LANGUAGE

OR NUDITY NOTHING INAPPROPRIATE/OFFENSIVE

RANGE OF READERSHIP AGES

TO Meet their needs? I HAVE CREATED A MAGAZINE WHICH FITS A GAP IN THE EXISTING MARKET

MY MAGAZINE WOULD BRING THEM PROFIT I HAVE AIMED IT AT AN AUDIENCE OF 16-24 I WILL AVOID LANGUAGE, NUDITY AND OFFENSIVE

MATERIAL

PCC golden rules I WILL NOT USE MODELS UNDER THE AGE OF 16 I WILL NOT COPYRIGHT ANY MATERIAL I WILL ONLY PUBLISH ACCURATE IMAGERY I WILL NOT TRESPASS WHEN CARRYING OUT PHOTOSHOOTS I WILL NOT INCLUDE ANY CONFIDENTIAL INFORMATIONS

AUDIENCE STATUS: College- University

ABC1 LOCATION- North east england

GENDER- Female (but can suit both)

Problems? Language: I had to find a suitable balance between formal and

Informal Colour: Use of quite vibrant colours to suit the younger audience, not overly girly colours

Text: Image ratio : 1:1 Models: use youthful models to create audience relations

COSTUME: Must be fashionable and suit the style of indie scenesters FONT: sans serif to suit the younger audience

The magazine must work to keep up with the ever changing interests

The tribe I have chosen are one of the highest product consumers, Are interested in a wide range of styles and topics (which suits the

varied magazine content)

GENRE Entertainment

WHY LOCAL ENTERTAINMENT?

-I, AND EVERYONE HAVE INTERESTS IN A WIDE RANGE OF TOPICS

WHY LIMIT A MAGAZINE TO ONE SUBJECT WHEN YOU CAN CATER FOR MULTIPLE?

HOW IS IT DIFFERENT?

COMPARED TO OTHER ENTERTAINMENT MAGAZINES, ORACLE IS LIMITED TO THE YOUNGER AUDIENCE AND WILL INCLUDE

CONTENT FOCUSED ONLY AT THEM. THE TWO TRIBES I HAVE CHOSEN TO AIM DIRECTLY AT- PROVIDE OPPORTUNITIES FOR

AN INTERESTING TWIST ON YOUR STANDARD YOUNG ALTERNATIVE MAGAZINE BY USING ARTISTIC APPROACHES. ALSO, THERE ARE NOT MANY

LOCAL ENTERTAINMENT MAGAZINES SO I WOULD HAVE LITTLE COMPETITION.

HOW WILL IT BE MADE LOCAL?

LOCAL EVENT LISTINGS, LOCAL ADVERTISEMENTS

ARTICLES BASED ON NORTH EASTERN PLACES/EVENTS

FRONT COVERS

GENRE

CONTENTS

GENRE

LAYOUT DESIGNS

GENRE

MY IDEA Entertainment

STYLISTICS

Font- BEBAS, Freestyle Script

Front Cover- Themed- circle including ‘oracle’ and logo. Different colours based on that weeks imagery

Imagery- very artistic, all images will have some twist to it, be it photo shopped or Hand drawn.

Models will be of the 16-24 age range

Colours- The magazine branding colour scheme will change with each issue Typically I would stick to colours such as:

-Pastel colours provide the magazine with quite a girly feel -whereas the monotone colours create contrast and boldness, portraying

The personality Of the indie scenesters.

MY IDEA

MY IDEA

UNIQUE SELLING POINT A MIX OF ARTISTIC/HAND DRAWN ELEMENTS (DOODLES, HAND WRITTEN TEXT, ARTWORK)

MAGAZINE AIM TO PROVIDE YOUNG PEOPLE WITH A WIDE RANGE OF LOCAL ENTERTAINMENT. GIVING THEM IDEAS AND INSPIRATION

OF PLACES TO GO AND THINGS TO DO ON A LOW BUDGET.

FINANCES ¼ ADVERTISING, LOW-BUDGET COVER PRICE, THE MAGAZINE IS AFFORDABLE FOR THE AUDIENCE, YET STILL PROVIDES A PROFITABLE INCOME

ARTICLE IDEAS ( EXAMPLES)

I SPY DIY- HANDMADE/CUSTOMISED CLOTHING

THE MORTAL INSTRUMENTS – LITERATURE FEATURE THE BAND NEXT DOOR- LOCAL BAND REVIEW

WHATEVER YOU THINK, THINK THE OPPOSITE- GRAPHIC DESIGN THE BEST OF MARVEL- FILM FEATURE

TOP UNIVERSITY CHARTS CREATIVE WRITING TIPS ART SUBMISSION PAGE

LISTINGS

Topic feature articles

Regular Articles -changes each issue

(university one- art one week, english next ect)

BRANDING

MY IDEA

What does it mean? ‘All knowing’ The magazine contains lots of topics, so in a way is all knowing

What is it? The word oracle The letters have been written over one another, and outlined

COVER DESIGN

MY IDEA

Differences -Local to the north east -targeted at teen girls Most entertainment magazines have no set gender

-Unique selling point is interesting

Strengths Artistic twist to a regular image -outlining the girl -patterns in the background -linking the colour scheme to the girl Simplistic layout

DPS DESIGNS

MY IDEA

Strengths Weaknesses Interesting idea

Very unconventional Realistic- really looks like a book The title layout and mix of fonts is interesting Good imagery, well edited

Hard to read the article Boring -colour scheme and layout ‘The Mortal Instruments’ on the top right looks out of place The symbol is too high on the left page Text at the bottom of right page is too small Paragraph layout hard to read

DPS DESIGNS

MY IDEA

Strengths Weaknesses Lovely colour scheme, Very suitable to the audience Interesting and well Designed imagery Easy to read layout Good sectioning of text, the introduction goes well with the title Like the symbol page border

The Colour of the mans skin in the imagery is too stand-out, it should be desaturated The ‘Oracle literature’ looks out of place Maybe fade the symbol border?

DPS DESIGNS

MY IDEA

Audience Prefered? Why?

Layout 2 IT IS EASIER TO READ A MORE INTERESTING AND VISUALLY PLEASING COLOUR Scheme A CLEARER VIEW OF THE IMAGERY The article has been structured better, 2 columns looks less daunting

Strengths 5 Weaknesses 6 5 3

FLAT PLANSFront cover

MY IDEA

FLAT PLANSContents Page

MY IDEA

FLAT PLANSFashion

MY IDEA

Fashion Feature

MY IDEA

FLAT PLANSMusic

MY IDEA

MY IDEA

Music Feature

Commercial Viability Research

EXPENSES

Printing Costs

Photographer

Journalists

Models

Sub Editors

Researchers

Lighting Assistant

Makeup Artist

Graphic Designers

Studio Rental

PRODUCTION

64 PAGES

Paper COVER: 170GSM, COATED PAPER (silk) PAGES: 115GSM, COATED PAPER (silk)

Size: a5

Advertising rates Back cover: £1600 Inside front: £1300 Inside back: £1300

Double page spread: £2600 Full page: £1000 Half page: £750

Quarter page: £375 Eighth page: £200

INCOME

Advertising £21,800!

Overall Profit £4984.60

DIstribution Locations

DISTRIBUTION

Scarlet ribbons(durham)-art shop(darlington)-whsmith-hmv- Hobby craft- Durham market- all saints- BALTIC SHOP

BLACKWELLS- bookworld- city art- craft individuals Dalton park- darlington market- sainsburies- tesco- morrisons

Premier- hairdressers- newcastle o2 academy- ticket sales booths Arts centres- flip- forbidden planet- freefall- h&m- granger games

Metro centre- odeon cinema- cineworld- newcastle quayside- the forum Oxfam

conclusion Oracle

WILL IT SUIT THE T/A?

HOW IS IT DIFFERENT?

WILL IT BE PROFITABLE?

Thank you for your Time!