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Any presentation is an opportunity to effect a change. The only way to do this effectively is to: 1.) understand your audience and put them first, and 2.) help them take the intended action. Creating compelling visuals means nothing without structure and clarity.

TRANSCRIPT

presentation

Troy Anderson

today

define

influence

RULE OF

TIMEBREAKSFLEXIBILITY

naked

WHAT DO YOU DO?

HOW ARE YOU DIFFERENT?

WHY SHOULD ICARE?

WHAT PROBLEM DO YOU SOLVE?

TEXT, IMAGES & NUMBERSC.R.A.P. BULLETS

TEXT, IMAGES & NUMBERS

no more than

SIXwords

on a slide.

- Seth Godin

San Francisco

• San Francisco, officially the City and County of San Francisco, is the leading financial and cultural center of Northern California and the San Francisco Bay Area.

• The only consolidated city-county in California, San Francisco encompasses a land area of about 46.9 square miles on the northern end of the San Francisco Peninsula, giving it a density of about 17,620 people per square mile.

• It is the most densely settled large city (population greater than 200,000) in the state of California and the second-most densely populated major city in the United States after New York City.

• San Francisco is the fourth most populous city in California, after Los Angeles, San Diego and San Jose, and the 14th most populous city in the United States—with a Census-estimated 2012 population of 825,863.

• The city is also the financial and cultural hub of the larger San Jose-San Francisco-Oakland metropolitan area, with a population of 8.4 million.

825,863

DESIGN PRINCIPLES

CONTRAST

WELCOME TO

THE

CITYBY THE

BAY

WELCOME TO

THE

CITYBY THE

BAY

REALLY MATTERS

THE ONLY TEAM THAT

REALLY MATTERS

THE ONLY TEAM THAT

REPETITION

COLORHEADINGS

GRAPHICAL ELEMENTSIMAGES

FONT

ALIGNMENT

NOTHINGSHOULD

BE PLACEDON THE

PAGEARBITRARILY

NOTHINGSHOULD

BE PLACEDON THE

PAGEARBITRARILY

NOTHINGSHOULD

BE PLACEDON THE

PAGEARBITRARILY

NOTHINGSHOULD

BE PLACEDON THE

PAGEARBITRARILY

“The Bay Area is so beautiful, I hesitate to preach about heaven while I’m here.”

- Billy Graham

“The Bay Area is so beautiful, I hesitate to preach about heaven while I’m here.”

- Billy Graham

PROXIMITY

HEAD TO

FISHERMANS WHARF FOR

ENTERTAINMENT AND FOOD

FISHERMANS WHARF

HEAD TO

FOR

ENTERTAINMENT

AND FOOD

DESIGN PRINCIPLES

BULLET POINTS

KITTENS

HOW HELPFULIS THIS?

presentation

Troy Anderson

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