prep1: social media analysis tools for preparedness … · 2019-01-04 · prep1: february...

PREP1: SOCIAL MEDIA ANALYSIS TOOLS

FOR PREPAREDNESS AND DISASTER RISK REDUCTION

Trilateral Research Ltd.Crown House

72 Hammersmith RoadW14 8TH, London

+ 44 (0)20 7559 3550@Trilateral_UK

Katrina Petersen

katrina.petersen@trilateralresearch.com

Hayley Watson

Hayley.watson@trilateralresearch.com

Building Resilience Conference 27-29 November 2017

PREP1:

February – December 2017

Aims to develop the framework for a SMAT tool to:

• Improve use of social media

• Support National Societies play an instrumental role in

improving community preparedness and risk awareness.

• Blend insights from the social sciences with tools from

data analytics

METHODS

9 (virtual) semi-structure interviews with Red Cross Red

Crescent (RCRC) actors and external SMAT experts,

across the globe

10 others completed small-scale online survey

Analysed 94 commercial and open sourced SMAT

Conducted an online validation workshop and

prioritisation surveys

METHODS

9 (virtual) semi-structure interviews with Red Cross Red

Crescent (RCRC) actors and external SMAT experts,

across the globe

10 others completed small-scale online survey

Analysed 94 commercial and open sourced SMAT

Conducted an online validation workshop and

prioritisation surveys

METHODS

9 (virtual) semi-structure interviews with Red Cross Red

Crescent (RCRC) actors and external SMAT experts,

across the globe

10 others completed small-scale online survey

Analysed 94 commercial and open sourced SMAT

Conducted an online validation workshop and

prioritisation surveys

METHODS

9 (virtual) semi-structure interviews with Red Cross Red

Crescent (RCRC) actors and external SMAT experts,

across the globe

10 others completed small-scale online survey

Analysed 94 commercial and open sourced SMAT

Conducted an online validation workshop and

prioritisation surveys

METHODS

9 (virtual) semi-structure interviews with Red Cross Red

Crescent (RCRC) actors and external SMAT experts,

across the globe

10 others completed small-scale online survey

Analysed 94 commercial and open sourced SMAT

Conducted an online validation workshop and

prioritisation surveys

FINDINGS

FINDINGS

Brand & Reputation Management

Need:

• One-way communication to push messages about the

society’s activities

• Two-way communication to answer questions and

counter misconceptions

To be effective, they require:

• An understanding of audience engagement and reach

• Machine learning to recommend topics

• Data about location and community roles of audience

FINDINGSEnvironmental Scanning

Need:

• Channel for listening to what others are saying

• Ability to verify information and filter noise

• Detect mentions of Red Cross

• A medium for improving situational awareness

to act as a form of risk identification and early

warning

To be effective, they require:

• Smart, Boolean, and automated searches to

help inform and improve environmental

scanning activities

• e.g. Information triangulation

FINDINGS

Sharing Preparedness & DRR Information

Need:

• Communicate context-specific disaster preparedness and

disaster risk reduction information

• Engage individuals and organisations to care for their wider

communities

To be effective, they require:

• Schedule multiple prep-prepared posts across different platforms

• Machine learning tools to monitor engagement for assessment of

best timing for optimal effect

• Support appropriate language

FINDINGSResource Mobilisation

Need:

• Use social media to routinely help mobilise

resources (local, and further afield)

To be effective, they require:

• Support in monitoring and understanding

the reach and reception of their messages

• Semantic reports to know whether there is

a positive or negative post response or

overall public sentiment

Build Capacity of Red Cross:

Ground SMAT in personal and organisational practice

Define basic technical requirements of the PREP1

platform

Develop training framework to support the needs and

regional variations within National Societies (e.g.

modules, strategic level practice exchange)

Develop practices for contextualizing SMAT results

THANK YOU

Trilateral Research Ltd.Crown House

72 Hammersmith RoadW14 8TH, London

+ 44 (0)20 7559 3550@Trilateral_UK

Katrina Petersen

katrina.petersen@trilateralresearch.com

Hayley Watson

Hayley.watson@trilateralresearch.com