prep1: social media analysis tools for preparedness … · 2019-01-04 · prep1: february...
TRANSCRIPT
PREP1: SOCIAL MEDIA ANALYSIS TOOLS
FOR PREPAREDNESS AND DISASTER RISK REDUCTION
Trilateral Research Ltd.Crown House
72 Hammersmith RoadW14 8TH, London
+ 44 (0)20 7559 3550@Trilateral_UK
Katrina Petersen
Hayley Watson
Building Resilience Conference 27-29 November 2017
PREP1:
February – December 2017
Aims to develop the framework for a SMAT tool to:
• Improve use of social media
• Support National Societies play an instrumental role in
improving community preparedness and risk awareness.
• Blend insights from the social sciences with tools from
data analytics
METHODS
9 (virtual) semi-structure interviews with Red Cross Red
Crescent (RCRC) actors and external SMAT experts,
across the globe
10 others completed small-scale online survey
Analysed 94 commercial and open sourced SMAT
Conducted an online validation workshop and
prioritisation surveys
METHODS
9 (virtual) semi-structure interviews with Red Cross Red
Crescent (RCRC) actors and external SMAT experts,
across the globe
10 others completed small-scale online survey
Analysed 94 commercial and open sourced SMAT
Conducted an online validation workshop and
prioritisation surveys
METHODS
9 (virtual) semi-structure interviews with Red Cross Red
Crescent (RCRC) actors and external SMAT experts,
across the globe
10 others completed small-scale online survey
Analysed 94 commercial and open sourced SMAT
Conducted an online validation workshop and
prioritisation surveys
METHODS
9 (virtual) semi-structure interviews with Red Cross Red
Crescent (RCRC) actors and external SMAT experts,
across the globe
10 others completed small-scale online survey
Analysed 94 commercial and open sourced SMAT
Conducted an online validation workshop and
prioritisation surveys
METHODS
9 (virtual) semi-structure interviews with Red Cross Red
Crescent (RCRC) actors and external SMAT experts,
across the globe
10 others completed small-scale online survey
Analysed 94 commercial and open sourced SMAT
Conducted an online validation workshop and
prioritisation surveys
FINDINGS
FINDINGS
Brand & Reputation Management
Need:
• One-way communication to push messages about the
society’s activities
• Two-way communication to answer questions and
counter misconceptions
To be effective, they require:
• An understanding of audience engagement and reach
• Machine learning to recommend topics
• Data about location and community roles of audience
FINDINGSEnvironmental Scanning
Need:
• Channel for listening to what others are saying
• Ability to verify information and filter noise
• Detect mentions of Red Cross
• A medium for improving situational awareness
to act as a form of risk identification and early
warning
To be effective, they require:
• Smart, Boolean, and automated searches to
help inform and improve environmental
scanning activities
• e.g. Information triangulation
FINDINGS
Sharing Preparedness & DRR Information
Need:
• Communicate context-specific disaster preparedness and
disaster risk reduction information
• Engage individuals and organisations to care for their wider
communities
To be effective, they require:
• Schedule multiple prep-prepared posts across different platforms
• Machine learning tools to monitor engagement for assessment of
best timing for optimal effect
• Support appropriate language
FINDINGSResource Mobilisation
Need:
• Use social media to routinely help mobilise
resources (local, and further afield)
To be effective, they require:
• Support in monitoring and understanding
the reach and reception of their messages
• Semantic reports to know whether there is
a positive or negative post response or
overall public sentiment
Build Capacity of Red Cross:
Ground SMAT in personal and organisational practice
Define basic technical requirements of the PREP1
platform
Develop training framework to support the needs and
regional variations within National Societies (e.g.
modules, strategic level practice exchange)
Develop practices for contextualizing SMAT results
THANK YOU
Trilateral Research Ltd.Crown House
72 Hammersmith RoadW14 8TH, London
+ 44 (0)20 7559 3550@Trilateral_UK
Katrina Petersen
Hayley Watson