pragmatists approach to digital

A Pragmatists approach to fundraising in the digital age

July 2011

It is a given...

• A good website– We can define and review

• With managed SEO• And a Google Adwords grant

The Easy Approach

© Pareto Fundraising June 2011

Digital Honeymoon

Social mediaLeads

Digital Lead Generation

Direct Mail

www.ontarionature.org

Thank you Email and Tax Receipt

ww

w.n

atur

ecan

ada.

ca

Email 1

Email 2

Thank you Email and Tax Receipt

www.evergreen.ca

Ways to give

Make a secure online donation

now.

Instant personal message to donor!

Thank you Email and Tax Receipt

The instant personal email in screen shot #7 on the previous slide

sparked an interesting debate

in the office of whether Joanne from Evergreen

had sent us a form email, or if her

reply was genuine. I emailed her back and to our surprise

she wrote back with a lovely

message, proving Charles wrong.

She is not a robot; she just loves her

donors!

www.environmentaldefence.ca

Thank you Email and Tax Receipt

www.davidsuzuki.org

Thank you Email and Tax Receipt

www.wwf.ca

Thank you Email

The Easy Approach

© Pareto Fundraising June 2011

Digital Honeymoon

Social mediaLeads

Digital Lead Generation

Direct Mail

Q&A