pragmatists approach to digital
DESCRIPTION
Presentation given by Sean at the FIA's NSW State Conference in July 2011.TRANSCRIPT
A Pragmatists approach to fundraising in the digital age
July 2011
It is a given...
• A good website– We can define and review
• With managed SEO• And a Google Adwords grant
The Easy Approach
© Pareto Fundraising June 2011
Digital Honeymoon
Social mediaLeads
Digital Lead Generation
Direct Mail
www.ontarionature.org
Thank you Email and Tax Receipt
ww
w.n
atur
ecan
ada.
ca
Email 1
Email 2
Thank you Email and Tax Receipt
Ways to give
Make a secure online donation
now.
Instant personal message to donor!
Thank you Email and Tax Receipt
The instant personal email in screen shot #7 on the previous slide
sparked an interesting debate
in the office of whether Joanne from Evergreen
had sent us a form email, or if her
reply was genuine. I emailed her back and to our surprise
she wrote back with a lovely
message, proving Charles wrong.
She is not a robot; she just loves her
donors!
www.environmentaldefence.ca
Thank you Email and Tax Receipt
www.davidsuzuki.org
Thank you Email and Tax Receipt
www.wwf.ca
Thank you Email
The Easy Approach
© Pareto Fundraising June 2011
Digital Honeymoon
Social mediaLeads
Digital Lead Generation
Direct Mail
Q&A