practical tips for using social data to grow your business

Post on 03-Jul-2015

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This was first presented at the #EpicHootup in Norwich on the 23rd September 2014. It provides an overview of how to use Facebook's ad tool sand Graph Search to identify and align your marketing with your target audience. The notes for this presentation can be found on my site at:

TRANSCRIPT

Grow  Your  Business  Using  Social  Data:  No  Guess  Work  Required  

by  @SeanClark  

 KNOW  YOUR  AUDIENCE  

 WHO  WOULD  LIKE  TO  SURVEY    36  MILLION  PEOPLE  IN  UK  THIS  

AFTERNOON  FOR  FREE?  

 FACEBOOK  GRAPH  SEARCH  

 NOW  LET’S  ADD  SOME  NUMBERS  

 FACEBOOK  ADS  TOOL  

 FACEBOOK  AUDIENCE  INSIGHTS  

AUDIENCE  IDENTIFIED  

CREATE  &  CURATE  CONTENT  

THANKS  FOR  YOUR  TIME  

@SeanClark  

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