pr basics

Rotary.org ● www.Rotary5950.org

District 5950

Western, Central and Minneapolis Minnesota

PR Basics

Club PRPR Basics

Monthly DG NewsletterHow to write a press releaseHow to distribute a press release

Club PR

DG NewsletterDG Newsletter sent monthly to everyone with an email address integrated with Club Runner and/or rotary.org

If club does not use Club Runner, go to rotary.org and create login name and password DG Newsletter

Spreading the word about your Rotary, your club, districtPR is …

“strategic communication

builds mutually beneficial relationships

between organizations and public”

PR is …

Club GrowthInform prospective members about RotaryReach new, young, busy audience

Build Public Support and GoodwillRotary does a lot locally. So why doesn’t the community hear about it?

Build CredibilityGain support for what we do.

PR is important…

What is your story?What’s happening to local folks: New members, programs, events, PH Fellows, awards

To whom do you tell your story?Local news media, district, clubs in your area/city

How often do you tell your story?Monthly news? Alternate subjects?

Strategy

What’s in a press release?New members, programs, events

PR ToolkitAvailable in Club Resources menu on district website

How often do you tell your story?Monthly news? Alternate subjects?

News Release

Source and Contact

Title

DateLine

More information

Story

News Release FormatRotary Club of Edina MorningsideContact: Mary Brindle, PR Chair , phone, email

Edina Morningside Rotary Hosts Pints for PeopleEdina, MN, Friday, September 26, 2014 – Tell your story: What is it, why, for whom, partners, when, where, how much, beneficiaries, quotes, photoFor more information, visit the website at www.emrotary.org.

Your club websiteInclude your press release in your club news bulletin

Local Printed Newspaper?Sun Current, Star Tribune, Pioneer Press

Online news sourcesMinnpost, Patch, “How to publish a press release online”

Send it Out, Publish

Jeanne Zetah - websiteJeanne.zetah@Hotmail.com

Krysta Peterson – social mediaKrysta.Peterson@Hotmail.com

Mary Brindle – news releases, generalmbrindle@Comcast.net

For Assistance with PR