pr 2.0
Post on 14-Aug-2015
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Digital media and the Web went to scale when they went from a ‘push’ mechanism to a forum for active participation
What is a Brand?
Brands are intangible assets, created by the emotions that people feel when they experience, purchase or use your products, interact with your employees, see your name on the side of a vehicle on the road and a myriad of other uncontrolled interactions that happen throughout their lifetime
Tangible Values
Intangible Values
Financial Capital Physical Assets
(Generally Audited Financial Information)
(Generally Non-audited, Non-financial Information)
Intellectual property
Unallocated goodwill
Labor environmen
t
Customer loyalty
Employee engagement
Community support
Brand Image
Reputation
12
70% of market value (avg)80% for S&P 500 Companies
90% for technology companies
Brand Finance Monks/Lajoux, Corporate Valuation
William Shakespeare @Shakespeare aka "Bard of Avon“Best known for Hamlet, Romeo & Juliette, Caesar, sonnets, poems, plays. Location: Stratford-Upon-Avon; LondonJoined twitter: 1564
who are you trying to reach
what do you want them to
know
where are they (online?)
how can you most
effectively engage
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