PR 2.0How Digital Media Can Help You Build A Sustainable Brand

“I help companies live their values and tell their authentic stories”

empower employees

engage stakeholdersbe authentic

embrace transparency

Digital media and the Web went to scale when they went from a ‘push’ mechanism to a forum for active participation

What is a Brand?

Brands are intangible assets, created by the emotions that people feel when they experience, purchase or use your products, interact with your employees, see your name on the side of a vehicle on the road and a myriad of other uncontrolled interactions that happen throughout their lifetime

Tangible Values

Intangible Values

Financial Capital Physical Assets

(Generally Audited Financial Information)

(Generally Non-audited, Non-financial Information)

Intellectual property

Unallocated goodwill

Labor environmen

t

Customer loyalty

Employee engagement

Community support

Brand Image

Reputation

12

70% of market value (avg)80% for S&P 500 Companies

90% for technology companies

Brand Finance Monks/Lajoux, Corporate Valuation

208 twitter followers

275,000 Impressions

in 24 hours

Social media is nothing new

It’s the digital aspectthat has people and companies scared

William Shakespeare @Shakespeare aka "Bard of Avon“Best known for Hamlet, Romeo & Juliette, Caesar, sonnets, poems, plays. Location: Stratford-Upon-Avon; LondonJoined twitter: 1564

Transparency is only scary until you realize that people already know

You can recover from a mistake far more quickly than from a lie

IF YOU’RE WORRIED WHAT YOUR EMPLOYEES WILL SAY ABOUT YOU ON TWITTER,

YOUR PROBLEM IS NOT TWITTER

You can

start

‘small’

who are you trying to reach

what do you want them to

know

where are they (online?)

how can you most

effectively engage

Just because it’s new or neat doesn’t mean it will be effective (for you)

Do you need an App?

Not dead yet

empower employees

engage stakeholdersbe authentic

embrace transparency