ppp: future of tourism development - best practice ... · ppp: future of tourism development - best...
Post on 19-Aug-2020
9 Views
Preview:
TRANSCRIPT
Moscow, 15th March 2010
PPP: future of tourism development -Best practice examples from Austria
PPP: future of tourism development -Best practice examples from Austria
2
Content
• About Kohl & Partner• Public Private Partnership in tourism• Best practice examples from Austria
PPP: future of tourism development -Best practice examples from Austria
3
About Kohl & Partner
• Independent and internationally operating consulting company specialized in the hotel and tourism industry
• Leading tourism consulting company in Austria with more than 30 years of experience
• Eight offices in six countries (Villach, Vienna, Munich, Stuttgart, South Tyrol, Sofia, Bucharest and Budapest)
• International team with more than 40 tourism experts
3
PPP: future of tourism development -Best practice examples from Austria
4
Core business areas
HospitalityIndustry
Destination Development
TourismInfrastructure
• Feasibility Studies• Hotel Valuations• Operator Selection• Strategic Concept
Development• Technical Service
Agreements
• Destination Audits• Tourism Master Plans• Destination Assistant
Program• Hotel Master Plans• Development of
organizat. structures
• Aqua Parks/Thermal Spas
• Conference Centers• Golf Courses• Ropeways/Cable Cars• Tourism Attractions/
Sights
PPP: future of tourism development -Best practice examples from Austria
5
Content
• About Kohl & Partner• Public Private Partnership in tourism• Best practice examples from Austria
PPP: future of tourism development -Best practice examples from Austria
6
“A contractual agreement between a public agency (federal, state or local) and a private sector entity.
Through this agreement, the skills and assets of each sector are shared in delivering a service or facility for the use of the public.”
Definition Public Private Partnership
PPP: future of tourism development -Best practice examples from Austria
7
Why do we need Public Private Partnership in tourism?
PPP: future of tourism development -Best practice examples from Austria
8
Why do we need PPP in tourism?
PPP projects
Lack of budget and Know-How in many municipalities
Pressure by competitors requires new investment
Faster imple-mentation of tourism
projects is possible
Tourism Infra-structure Develop-ment is expensive but vital
PPP: future of tourism development -Best practice examples from Austria
9
PicturePicturePicture
Potential areas for PPP in tourism
Tourism InfrastructureAqua Parks, Ropeways, Golf Courses
Leisure InfrastructureTheme Parks, Sport Complexes, Museums
Events & FestivalsSport, music and cultural events
Possible Public-Private Partnership
PPP: future of tourism development -Best practice examples from Austria
10
Content
• About Kohl & Partner• Public Private Partnership in tourism• Best practice examples from Austria
PPP: future of tourism development -Best practice examples from Austria
11
Four golden rules for Public Private Partnership
11
SUCCESSFUL PARTNERSHIP
1
2
3
4
„Five drunks are not a team“ – a cooperation is NOT a rescue team
The involved partners should definecommon goals
Every unit needs its own business-plan and strategy
Mature partners and a strongleadership are required
PPP: future of tourism development -Best practice examples from Austria
12
Most common PPP models in tourism
Informal cooperationOperation model PPP models
Cooperation model
Associate model
Concession model
Sponsoring
1
2
3
4
5
6
PPP: future of tourism development -Best practice examples from Austria
13
Cooperation model 1/2
Main characteristics Best practice example
• Public & Private Sector agree to work together (usually Public Sector share is higher than 50 %)
• Public Sector has a contract with the Joint Venture
• Ideal model if nothing is built or the contributions cannot be measured
DMC of the municipality Velden
• 600 hotels and pensions with a total room count of 7.800 beds
• More than 500.000 overnights per year
Destination Management Companies
Possible tourism example
PPP: future of tourism development -Best practice examples from Austria
14
Destination Management Company Velden
MunicipalityVelden
34 %
CasinoAustria
5 %
Cooperation model 2/2
Tourism BoardVelden
49 %
Golf Course
5 %
Event Company
4 %
T. supportAssociat.
4 %
PPP: future of tourism development -Best practice examples from Austria
15
Operation model 1/2
Main characteristics Best practice example
• Public Sector assigns a private company for planning, constructing, financing and/or operating
• Public Entity receives fixed annual amount of money
• An operator contract as the legal basis with detailed task description
Operating company of Schönbrunncastle in Vienna
• Consists of castle, royal garden, Sisimuseum, emperor appartments, etc.
• More than 3 million visitors annualy
Leisure or cultural facilities orconvention centres
Possible tourism example
PPP: future of tourism development -Best practice examples from Austria
16
Operation model 2/2
Schloss Schönbrunn Kultur- und Betriebsges.m.b.H. (operating company)
Castle & Royal Garden
Emperor Appartm. & Silver Collection
Sisi Museum
Emperor furniturecollection
Republic of Austria(100 % owner)
• No public subsidies – operating company keeps operational revenue
• All investment and renovation financed by theoperational revenue
PPP: future of tourism development -Best practice examples from Austria
17
Associate model 1/2
Main characteristics Best practice example
• Public Sector signs an equity participation for a tourisminfrastructure project
• Investment as an impulse for regional tourism development
• Public sector often covers infrastructure development costs
Development of a Spa Centre in BadHofgastein
• Surface of 32.000 square metresdivided into six different zones
• Total investment for renovation and enlargement EUR 25 million
Golf Courses, Aqua Parks, Spa Centres, Ropeways
Possible tourism example
PPP: future of tourism development -Best practice examples from Austria
18
Construction Company Spa Centre Gastein
MunicipalityBad Hofgastein
49 %
Oberbank19 %
Associate model 2/2
Regional tourismorganisation
24 %
Brewing Union Austria
6 %
Raiffeisen Bank2 %
PPP: future of tourism development -Best practice examples from Austria
19
Concession model 1/2
Main characteristics Best practice example
• A concessionaire (private sector) is granted the right to use an existing facility
• The facility stays in the ownership of the public sector
• The concessionaire generates the revenues through direct selling of the services to customers
Development of cable car nearInnsbruck
• Connecting Innsbruck (560 m) withNordkette (2.269 m)
• Total investment of around EUR 51 million
Golf Courses, Aqua Parks, Spa Centres, Ropeways
Possible tourism example
PPP: future of tourism development -Best practice examples from Austria
20
Concession contract for 30 years
Investment Public share
73 %
Concession model 2/2
InvestmentPrivate share
27 %
Total investment of EUR 51 million
PPP: future of tourism development -Best practice examples from Austria
21
www.kohl.atVIENNA • VILLACH • SOUTH TYROL • MUNICH • STUTTGART • BUCHAREST • SOFIA • BUDAPEST
top related