ppc setup & management webinar

Managing Your First PPC CampaignLearning To Setup & Build Out Your Paid Search Ads

Why AdWords?

What is AdWords?

Recent Google Updates

PPC as a Piece of The Pie

Brand Visibility

Track Every Cent

Where Do Your Ads Appear?

Where Do Your Ads Appear?

Where Do Your Ads Appear?

Google AdWords Setup

Create Google AdWords Account

Set Budget

Choose Keywords

Location Specific?

Determine Audience

Account Structure

Campaign

Ad Groups

Keywords

Ads

Choosing Keywords

Keyword Matching Broad March Phrase Match Exact Match

Using The Keyword Planner

Ad Creation & Rank

Creating Ads Using Landing Pages & Keywords

Ad Placement Bids

Ad Rank= Max. CPC X Quality Score

Higher Quality Score=Lower CPC

What Your Ads Look Like

Editing Ads

Ad Sizes

Why Quality Score Is Important:

Relevance of Keywords & Landing Pages

Relevance of Keywords & Ads

Landing Page Performance

Click-Through-Rate (CTR)

Management

Watch Traffic & Impressions

Watch 1st Page Placement Bids

Setup Analytics Goals For Landing Pages

Negative Keywords

Ad Placements

Traffic & Impressions

Find Click, CTR, & Impressions In Your Dashboard

1st Page Bids

In The Keywords Tab, You Will Find: Each Keyword Bid Each Ad/Keyword Average Rank

Analytics Goals

In The ‘Admin’ Section of Your Google Analytics Account. Click ‘Goals’

Analytics Goals

Create New Goal

Analytics Goals

Analytics Goals

Analytics Goals

Negative Keywords

Negative Keywords

Negative Keywords

Ad Placements

In Your Adwords Dashboard: Click Display Network Then Placements

Ad Placements

Extra: Competitor Research

http://www.spyfu.com/

http://www.semrush.com/

http://www.ispionage.com/

Thank You!

Slide Deck Available: http://www.slideshare.net/CommCapMark

Full Recorded Webinar: http://www.commercialcapitalmarketing.co

m/webinar-resources/

Questions About PPC? Email Me:

brittney@commercialcapitalmarketing.com