ppc setup & management webinar
DESCRIPTION
Learn to Setup & Manage your first PPC CampaignTRANSCRIPT
Managing Your First PPC CampaignLearning To Setup & Build Out Your Paid Search Ads
Why AdWords?
What is AdWords?
Recent Google Updates
PPC as a Piece of The Pie
Brand Visibility
Track Every Cent
Where Do Your Ads Appear?
Where Do Your Ads Appear?
Where Do Your Ads Appear?
Google AdWords Setup
Create Google AdWords Account
Set Budget
Choose Keywords
Location Specific?
Determine Audience
Account Structure
Campaign
Ad Groups
Keywords
Ads
Choosing Keywords
Keyword Matching Broad March Phrase Match Exact Match
Using The Keyword Planner
Ad Creation & Rank
Creating Ads Using Landing Pages & Keywords
Ad Placement Bids
Ad Rank= Max. CPC X Quality Score
Higher Quality Score=Lower CPC
What Your Ads Look Like
Editing Ads
Ad Sizes
Why Quality Score Is Important:
Relevance of Keywords & Landing Pages
Relevance of Keywords & Ads
Landing Page Performance
Click-Through-Rate (CTR)
Management
Watch Traffic & Impressions
Watch 1st Page Placement Bids
Setup Analytics Goals For Landing Pages
Negative Keywords
Ad Placements
Traffic & Impressions
Find Click, CTR, & Impressions In Your Dashboard
1st Page Bids
In The Keywords Tab, You Will Find: Each Keyword Bid Each Ad/Keyword Average Rank
Analytics Goals
In The ‘Admin’ Section of Your Google Analytics Account. Click ‘Goals’
Analytics Goals
Create New Goal
Analytics Goals
Analytics Goals
Analytics Goals
Negative Keywords
Negative Keywords
Negative Keywords
Ad Placements
In Your Adwords Dashboard: Click Display Network Then Placements
Ad Placements
Extra: Competitor Research
http://www.spyfu.com/
http://www.semrush.com/
http://www.ispionage.com/
Thank You!
Slide Deck Available: http://www.slideshare.net/CommCapMark
Full Recorded Webinar: http://www.commercialcapitalmarketing.co
m/webinar-resources/
Questions About PPC? Email Me: