power of image

POWer!

The

of Image

Do

you

know

your

PowerPoint

rules?

7X7 Rule for PowerPoint

• The 7X7 rule is easy to remember

• Use seven bullets per slide

• Use seven or fewer words per bullet

• In addition to the slide title

• 32-point font is a readable size

• Uses most of available space

• Did you get all that?

No more than six words.

EVER.

(Seth Godin)

Avoid cognitive overload

Cognitive (over)load

Numbers charts graphs and words

Written words and text text text

Words w

ords words

Spoken words and sounds and words

A slideument

tries to put too

much informa-tion on one slide

or on a series of slides, thus tax-

ing the cognitive limitations of

the human brain,not to mention

the capacity ofhuman vision to de-

cipher 12-point text from 20 feet or more

and to make all the ne-cessary mental calcu-lations and associat-ions before moving

on to the next slide.

handouts rock!

SLIDEUMENT

Image trumps text

Hubby’s New Puppy

• The perfect dog for us

• Perfectly house-trained

• About the size of a football

• Metallic silver color

• Barks only at loud noises

• Runs on 4 AA batteries

• We named him Sparky

Sparky

Reduce and simplify text

The Made To Stick Principles

• Simple — find the core of any idea • Unexpected — grab people's attention by

surprising them • Concrete — make sure an idea can be grasped

and remembered later • Credibility — give an idea believability • Emotion — help people see the importance of

an idea • Stories — empower people to use an idea

through narrative

S U C C E SSIMPLE

UNEXPECTED

CONCRETE

CREDIBLE

EMOTION

STORIES

S

Embed text in image

Green Libraries

• More libraries going “green”

• Using energy more efficiently

• Generating less waste

• Conserving water

• Purchasing green products

• Incorporating green features into the design of new buildings

Libraries

go green

Reduce wasteConserve energyDesign greenBuy green

Text = image

Libraries Shine in Tough Economic Times

A slowing economy drives more people to use the library

Libraries

in tough economic times

Avoid chart-junk

Librarian v Search EngineOverall satisfaction with information provided

Source: Perceptions of Libraries and Information Resources, OCLC, 2005

Lib

rari

an

Searc

h e

ng

ine48%

60%

Integrate image and text

Inserting clip art images

• In the Clip Art task pane, enter a search term, for example: “balloon”

• Click Go

• Scroll through the thumbnails of images until you find one you like.

• Click the image and it will appear on the slide.

• Move and resize the image

Ente

r se

arc

h t

erm

4 steps to clip art

Click image

Scro

ll thum

bn

ails

1

4

3

Image appears in slide

Click G

o

2

BUT

i.

AM.

NOT.

CREA-

TIVE.

1. Contrast

4. Repetition

repetition repitition

repititionrepitition

2. Alignment

3. Proximity

Just balance the

BIG 4

Creativity!

makes me feel so small

1

Anyone can think in pictures.

Your brain already does.

2

3 i. will. rewire.

my. creative. circuits.

i. am. high. on. creative. thoughts.

4

Storyboard the low-tech way

Storyboard for this presentation

3-step process1.

bra

inst

orm

2. chunk

3. Storyboard it

POWer!

Feelthe