port congestion crystal morgan

Crystal Morgan

Princess Cruises

Director, Market Planning

Canada & New England Cruise Symposium

June 8 – 10, 2010

Mission:

To create commercially attractive, competitive and innovative deployments and itineraries that optimize revenues, minimize costs and support the company’s financial goals and brand position.

Princess Cruises Market Planning

Itinerar Planning CommitteeM

Optimized Itinerary

Yield Management

Sales & Customer Relations

Marine Operations

Hotel Operations

Shore Operations &

Logistics

Princess Cruises Market Planning

% of Passenger Bed Days

Alaska13%

Europe21%Caribbean

24%

Panama Canal

7%

Mexico & Coastals

3%

Canada & New England, 4%

Exotics28%

2011

6-Year Growth in Trade134%

increase since 2005

Causes of port congestion

Deployment patternsFall deployments, expanding into summer

Length of voyages

7 day with weekend departures

10-day or longer open-jaw

Need for a consistent product in marketplace

Homeport options

Causes of port congestion

Availability of BerthsShip size

Berth vs anchor

Competition

Princess FleetSHIP CLASS LOA GRT DRAFT PASSENGER

(lower berth)

Caribbean Class(Ruby, Emerald, Crown, Caribbean)

290 m 113,600 8.5 m 3,100

Diamond Class(Sapphire, Diamond)

288 m 115,900 8.6 m 2,600

Grand Class(Golden, Star, Grand)

290 m 109,000 8.5 m 2,600

Coral Class(Island, Coral)

294 m 91,600 8.3 m 1,974

Sun Class(Sea, Dawn, Sea)

261 m 77,500 8.1 m 2,000

Pacific Class(Royal, Tahitian, Pacific)

180 m 30,300 5.6 m 710

Solutions?

Cross brand cooperation

Berth expansion

Alternative ports