port congestion crystal morgan

10
Crystal Morgan Princess Cruises Director, Market Planning Canada & New England Cruise Symposium June 8 10, 2010

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Canada New England Cruise Symposium, Port Congestion, Crystal Morgan

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Page 1: Port Congestion Crystal Morgan

Crystal Morgan

Princess Cruises

Director, Market Planning

Canada & New England Cruise Symposium

June 8 – 10, 2010

Page 2: Port Congestion Crystal Morgan

Mission:

To create commercially attractive, competitive and innovative deployments and itineraries that optimize revenues, minimize costs and support the company’s financial goals and brand position.

Princess Cruises Market Planning

Page 3: Port Congestion Crystal Morgan

Itinerar Planning CommitteeM

Optimized Itinerary

Yield Management

Sales & Customer Relations

Marine Operations

Hotel Operations

Shore Operations &

Logistics

Princess Cruises Market Planning

Page 4: Port Congestion Crystal Morgan

% of Passenger Bed Days

Alaska13%

Europe21%Caribbean

24%

Panama Canal

7%

Mexico & Coastals

3%

Canada & New England, 4%

Exotics28%

2011

Page 5: Port Congestion Crystal Morgan

6-Year Growth in Trade134%

increase since 2005

Page 6: Port Congestion Crystal Morgan

Causes of port congestion

Deployment patternsFall deployments, expanding into summer

Length of voyages

7 day with weekend departures

10-day or longer open-jaw

Need for a consistent product in marketplace

Homeport options

Page 7: Port Congestion Crystal Morgan

Causes of port congestion

Availability of BerthsShip size

Berth vs anchor

Competition

Page 8: Port Congestion Crystal Morgan

Princess FleetSHIP CLASS LOA GRT DRAFT PASSENGER

(lower berth)

Caribbean Class(Ruby, Emerald, Crown, Caribbean)

290 m 113,600 8.5 m 3,100

Diamond Class(Sapphire, Diamond)

288 m 115,900 8.6 m 2,600

Grand Class(Golden, Star, Grand)

290 m 109,000 8.5 m 2,600

Coral Class(Island, Coral)

294 m 91,600 8.3 m 1,974

Sun Class(Sea, Dawn, Sea)

261 m 77,500 8.1 m 2,000

Pacific Class(Royal, Tahitian, Pacific)

180 m 30,300 5.6 m 710

Page 9: Port Congestion Crystal Morgan

Solutions?

Cross brand cooperation

Berth expansion

Alternative ports

Page 10: Port Congestion Crystal Morgan