port congestion crystal morgan
DESCRIPTION
Canada New England Cruise Symposium, Port Congestion, Crystal MorganTRANSCRIPT
Crystal Morgan
Princess Cruises
Director, Market Planning
Canada & New England Cruise Symposium
June 8 – 10, 2010
Mission:
To create commercially attractive, competitive and innovative deployments and itineraries that optimize revenues, minimize costs and support the company’s financial goals and brand position.
Princess Cruises Market Planning
Itinerar Planning CommitteeM
Optimized Itinerary
Yield Management
Sales & Customer Relations
Marine Operations
Hotel Operations
Shore Operations &
Logistics
Princess Cruises Market Planning
% of Passenger Bed Days
Alaska13%
Europe21%Caribbean
24%
Panama Canal
7%
Mexico & Coastals
3%
Canada & New England, 4%
Exotics28%
2011
6-Year Growth in Trade134%
increase since 2005
Causes of port congestion
Deployment patternsFall deployments, expanding into summer
Length of voyages
7 day with weekend departures
10-day or longer open-jaw
Need for a consistent product in marketplace
Homeport options
Causes of port congestion
Availability of BerthsShip size
Berth vs anchor
Competition
Princess FleetSHIP CLASS LOA GRT DRAFT PASSENGER
(lower berth)
Caribbean Class(Ruby, Emerald, Crown, Caribbean)
290 m 113,600 8.5 m 3,100
Diamond Class(Sapphire, Diamond)
288 m 115,900 8.6 m 2,600
Grand Class(Golden, Star, Grand)
290 m 109,000 8.5 m 2,600
Coral Class(Island, Coral)
294 m 91,600 8.3 m 1,974
Sun Class(Sea, Dawn, Sea)
261 m 77,500 8.1 m 2,000
Pacific Class(Royal, Tahitian, Pacific)
180 m 30,300 5.6 m 710
Solutions?
Cross brand cooperation
Berth expansion
Alternative ports