pollfish mobile information

Survey millions

• Brands are constantly in need of consumer insights

• Desktop survey completion rates are decreasing

• People are on mobile on the move and have to interact with surveys at their own time

Consumer insights landscape

World is mobile

1.5 xGlobal mobile traffic y/ySource KPCB May 2013

Global smartphone subscriptions were

1.9 billion in 2013 Ericsson Mobility Report November 2013

Mobile internet usersIn

tern

et u

sers

1,500,000,000

2,000,000,000

1,000,000,000

500,000,000

0

2007 2008 2009 2010 2011 2012 2013 2014 2015 E

Mobile internet users Source: Morgan StanleyDesktop internet users

Mobile is the future too

87%of connected devices will be smartphones or tablets by 2017IDC 2013

global smartphone subscriptions will jump to

5.6 billion by 2019 Ericsson Mobility Report November 2013

Ad spending is going mobile

2014

55%

<1%

eMarketer 2013

Market research is staying behind?

f o m ofear of missing out

Is there a benefit on mobile at least?

Higher response rates

Faster turnaround aka Faster data collection

Lower cost

Agile decision-making

Applies to all research

Better quality data

Access the hard to reach moving population

Representative samples of real consumers

Much simpler survey formats

Pollfish solution ( in app surveys )

Choose your audience based on our Advanced targeting criteria. Identify exactly who you want to speak to.

Location

Carrier

App

Device

Gender

Income

Custom screening questions

targeting

Thank you.