planningfor participation and collaboration

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Planning for Participation and Collaboration.

Ken Fischer ken@clickforhelp.com blog: web20blog.org twitter: @web20blog_org

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Planning for Participation and Collaboration.

Message Dissemination

Organization Planning

Collaborative Planning

Process Planning

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Identify the problem, the audience and the tools.

Find the best fit for your project.

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What are we planning?

Technology?

Social Interaction?

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Yes!

Success!

Technology Social Interaction

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How do we combine technology and social interaction?

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Integrate audience collaboration with the planning and development process.

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Identify your Goals. What are they?

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Then understand the audience’s perspective

And align your goals with the audience’s interests.

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Do this by listening and conversing

Create Trust and Find Common GroundVisibly acting on what you learn

“I will listen.

I will engage.

I will collaborate.” Susan Rice

Senate Confirmation Hearings 2009.

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Unconferences as a way to listen.

Bar Camps or Unconferences A process to facilitate trust, participation, a

sense of community, and collaboration.

March 27 (morning) – March 28, 2009 (evening) February 28th and March 1st 2009

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Learn from what others have done.

http://poit.cabinetoffice.gov.uk/poit/2009/01/summary/

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Participation starts in the Planning: Get Help

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Experiment

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Experimentation is in the DNA of Social Media

Who else experiments?

Who else experiments?

Who else experiments?

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Plan the life cycle of your audience’s experience.

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Provide support for the audience lifecycle through appropriate tools and methods.

awareness retention

•Banner ad

•News Feed

•Word of Mouth

•Press Release

•Text Ad

•Search Result

•Presence on

social networks

•Events

•Print

•TV

•Radio

•Landing Page

•Fan Page

•News Feed

•Video

•Contest

•News

•Blog

•Comment

•Subscribe

•Chat

•Join

•Watch

•Contribute

•“Follow”

•News Feed

•Blog/tweet

•Send to a Friend

•Share

•Spreading the

word:

•Tools for the

newly engaged

•Outreach to

existing members

•Badges

Newsletters

Blogging/tweets

Updates

Summaries

Events

Activities

Ongoing Social Buzz

participation

awareness interest referralawareness interest engagement

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Retain by keeping the conversation going.

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Measure success, learn, keep it flexible.

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Iterate

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Commercial Example: Is this a good experience?

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Unhappy Consumers=Bad Business

6-10 months to contract of those few who are converted

Consumer Realtor®

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Ken Fischerken@clickforhelp.comblog: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook