piracy and mock
Post on 11-Sep-2014
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Seating Plan
Elaine Junior
Jasmine
Henry Yan
Jovan Elaine Dominic
Lemar and Micheal
Luke Chelsie
Segun
Keano
Ellen
Jordan
Tyler
Alex
LESSON Objectives P2:
To understand key targets for improving your exam answers and how to make progress EACH week.
To understand how you can effectively use evidence in your answers
How to write an introduction and conclusion that addresses the exam question
WHAT ARE YOU DOING TO ENSURE THAT YOU GET A C OR ABOVE IN THE EXAM?
YOU: (BEYOND COMING TO LESSONS)
?YOUR TEACHERS: (BEYOND TEACHING LESSONS)
PROVIDE READINGS AND BOOKLETS- SEARCHING ARTICLES AND EVIDENCE TO USEMARK WEEKLY ANSWERS TO HELP YOU IMPROVE YOUR EXAM PRACTICERUN ADDITIONAL INTERVENTION SESSIONS WED AND THURSDAYSET UP A BLOG WITH ALL LESSON NOTESSPEND TIME CALLING YOUR PARENTS, TUTORS WORKING WITH YOU AND MONITORING YOUR PROGRESSOFFER YOU HELP AND SUPPORT IF YOU ARE WORKING HARD
Answering the question and linking back to it Introductions and conclusions Examples and evidence and NOT giving
general answers that a non media student could give.
Being concise and making a range of points
Mock Exam Areas of Weakness
Answering the question setExplaining my points and evidence and what they mean?
Understanding the key issues in the music industry today and the impact on audiences and companiesHaving a conclusion that revisits the question set20
EAA
Examples and EvidenceLots of them
Specific and detailedNOT- common sense
Statistics and evidence from many sources (booklet, articles, website)
20 EGS
TerminologyFrequentConfidentRelevant
10 EGS
Task
Level 3: Read the examples and rank order thembest to worst. Which are common sense andwhich use evidence
Level 4: Mark each one- where are they usingterminology and EVIDENCE. Which is the bestand why?
5mins: Introduction:
What are your case studies- how are they different, what are the key words in the question that you will explore, what are some key changes in the music industry that have effected the issues in the question?
USE AS MUCH TERMINOLOGY HERE AS YOU CAN
Pick one of the following questions and write an introduction:
What significance does the continuing development of digital media technology have for media institutions and audiences? “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement?
What role does technology play in targeting audiences in the media area you have studied?
NEW DEFINITION CHALLEGE
Fragmented Audiences
Proliferation
Convergence
Exchange
Direct marketing
Pre-release piracy
The way in which texts are not only consumed by media audiences, but the way media audiences interact with media text in the digital age (issues of piracy, technologies, user-distribution/promotion).
The most damaging type of piracy. This is when music is hacked and stolen during the production stage before the music has been distributed legally.
Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market specifically.
Refers to a device that has more than one function. This is where products have ‘converged’ into an all in one device- eg Iphone.
The rapid growth. This could apply to content (the music), hardware or technology in the music industry
Modern audiences are increasingly separated and may be split into sub groups and consume music in a more personalised way.
FOR PERIOD 4 (in 35)
Set up twitter and follow Ms M
HomeworkFULL ANSWER: FOR THURSDAY END OF DAY
3 pages minimum, 3 PEES SONY, 3 PEES INDIE LABEL,3 PEEs audiences or
unsigned artists. INTRODUCTION and CONCLUSION- constant ref to the
question.
What significance does the continuing development of digital media technology have for media institutions and audiences?
By the end of the lesson I will:
Level 3: Be able to write a clear PEE to show
understanding of piracy and the impact on independent and major record labels. Showing good use of terminology and evidence.
Level 4: Be able to debate the role of piracy/exchange
on major and independent record labels using confident use of terminology and evidence
Music: Why Pay When It’s Free?
What do you think about piracy?Which side of the DEBATE do you fall on?
Level 4: Can you give any evidence to back up your point?
Answer the question above in a tweetTo Ms M #media
Piracy- Why Pay When It’s Free?The illegal downloading and sharing of music that infringes copyright.
The IFPI Digital Music Report 2010 suggested that for every track downloaded legally there are another 20 that are illegal
P2P file sharing accounts for the largest amount of piracy globally.
There are hundreds of websites that allow consumers to download music illegally.
P2P files has had a massive impact on the music industry and has meant that a shift from ownership to access has emerged.
This is the most damaging type of piracy where tracks are leaked weeks before official release.A new track makes the premium of its revenue at this time so protection is crucial (half of album sales are in the first few weeks
TODAYs KEY TERMS
P2P
PRE-RELEASE PIRACY
SAMPLING EFFECT ?
PIRACY ON TRIAL
Group One and Group Four
Defending Piracy
Consider audiencesInstitutions- Majors and Independents
Group Two and Three
Anti-Piracy
Consider audiencesInstitutions and audiences
Your litigation team have 15minsTo organise your case:Using the materials you have been givenCome up with 5 key points thatsupport your argumentEach argument MUST be supported by evidence or it will admissible in court
Each team should have
1. 2 researchers to skim read the evidence and highlight
key points
2. Person to draw up and organise the key points
2. 1 person constructing an argument ready to approach the bench-spokesperson
Groups
1. Dominic, Chelsie, Tyler, Lemar, 2. Junior, Jasmine, Elaine, Luke,3. Keano, Alex, Segun, Henry 4. Jordan, Yan, Ellen, Jovan, Micheal
The Piracy Debate Challenge
Pros of digital music Cons of digital music
SONY EVIDENCE TO USE FOR PIRACY
HOT TIPS for the exam– you will need to research and follow these up.
Sony’s way to maintain dominance/ combat piracy
360 degree deals- Signed BeyonceNew contracts that artists sign to that mean that the record label take a cut of all music related profits including live shows and agree to promote other Sony products- becoming part of the Sony Brand.
BeyonceSony Music
Sony TVapperance on Xfactor and US Idol to promote latest single
Sony GamingSingstar for PS2Download tracksFrom I Am Sasha Fierce
Sony MobileI am Sasha Fierce pre-loaded onto Sony Xperia handsets
Sonys way to combat piracy
Supporting the music matters campaign
Supporting the legal distribution of music with music matters and Pro Music
Shift from ownership to access
Industry=moneyAudiences= free access to wide range of music
Streaming services which are legal and ad based such as:SpotifyWe7DeezerLast FM
Sonys way to combat piracy
Subscription Services
How does your Independent Label COMBAT piracy?
This along with yourhomework and attendance onThursday will make up yourprogress mark for this week.
Tweet ( a concise ansummative point) a PEE usingthe terms we have beenintroduced to today and at leastONE piece of EVIDENCE we havediscussed.
By the end of the lesson I will:
Level 3: Be able to write a clear PEE to show
understanding of piracy and the impact on independent and major record labels. Showing good use of terminology and evidence.
Level 4: Be able to debate the role of piracy/exchange
on major and independent record labels using confident use of terminology and evidence
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