Seating Plan

Elaine Junior

Jasmine

Henry Yan

Jovan Elaine Dominic

Lemar and Micheal

Luke Chelsie

Segun

Keano

Ellen

Jordan

Tyler

Alex

LESSON Objectives P2:

To understand key targets for improving your exam answers and how to make progress EACH week.

To understand how you can effectively use evidence in your answers

How to write an introduction and conclusion that addresses the exam question

WHAT ARE YOU DOING TO ENSURE THAT YOU GET A C OR ABOVE IN THE EXAM?

YOU: (BEYOND COMING TO LESSONS)

?YOUR TEACHERS: (BEYOND TEACHING LESSONS)

PROVIDE READINGS AND BOOKLETS- SEARCHING ARTICLES AND EVIDENCE TO USEMARK WEEKLY ANSWERS TO HELP YOU IMPROVE YOUR EXAM PRACTICERUN ADDITIONAL INTERVENTION SESSIONS WED AND THURSDAYSET UP A BLOG WITH ALL LESSON NOTESSPEND TIME CALLING YOUR PARENTS, TUTORS WORKING WITH YOU AND MONITORING YOUR PROGRESSOFFER YOU HELP AND SUPPORT IF YOU ARE WORKING HARD

Answering the question and linking back to it Introductions and conclusions Examples and evidence and NOT giving

general answers that a non media student could give.

Being concise and making a range of points

Mock Exam Areas of Weakness

Answering the question setExplaining my points and evidence and what they mean?

Understanding the key issues in the music industry today and the impact on audiences and companiesHaving a conclusion that revisits the question set20

EAA

Examples and EvidenceLots of them

Specific and detailedNOT- common sense

Statistics and evidence from many sources (booklet, articles, website)

20 EGS

TerminologyFrequentConfidentRelevant

10 EGS

Task

Level 3: Read the examples and rank order thembest to worst. Which are common sense andwhich use evidence

Level 4: Mark each one- where are they usingterminology and EVIDENCE. Which is the bestand why?

5mins: Introduction:

What are your case studies- how are they different, what are the key words in the question that you will explore, what are some key changes in the music industry that have effected the issues in the question?

USE AS MUCH TERMINOLOGY HERE AS YOU CAN

Pick one of the following questions and write an introduction:

What significance does the continuing development of digital media technology have for media institutions and audiences? “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement?

What role does technology play in targeting audiences in the media area you have studied?

NEW DEFINITION CHALLEGE

Fragmented Audiences

Proliferation

Convergence

Exchange

Direct marketing

Pre-release piracy

The way in which texts are not only consumed by media audiences, but the way media audiences interact with media text in the digital age (issues of piracy, technologies, user-distribution/promotion).

The most damaging type of piracy. This is when music is hacked and stolen during the production stage before the music has been distributed legally.

Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market specifically.

Refers to a device that has more than one function. This is where products have ‘converged’ into an all in one device- eg Iphone.

The rapid growth. This could apply to content (the music), hardware or technology in the music industry

Modern audiences are increasingly separated and may be split into sub groups and consume music in a more personalised way.

FOR PERIOD 4 (in 35)

Set up twitter and follow Ms M

HomeworkFULL ANSWER: FOR THURSDAY END OF DAY

3 pages minimum, 3 PEES SONY, 3 PEES INDIE LABEL,3 PEEs audiences or

unsigned artists. INTRODUCTION and CONCLUSION- constant ref to the

question.

What significance does the continuing development of digital media technology have for media institutions and audiences?

By the end of the lesson I will:

Level 3: Be able to write a clear PEE to show

understanding of piracy and the impact on independent and major record labels. Showing good use of terminology and evidence.

Level 4: Be able to debate the role of piracy/exchange

on major and independent record labels using confident use of terminology and evidence

Music: Why Pay When It’s Free?

What do you think about piracy?Which side of the DEBATE do you fall on?

Level 4: Can you give any evidence to back up your point?

Answer the question above in a tweetTo Ms M #media

Piracy- Why Pay When It’s Free?The illegal downloading and sharing of music that infringes copyright.

The IFPI Digital Music Report 2010 suggested that for every track downloaded legally there are another 20 that are illegal

P2P file sharing accounts for the largest amount of piracy globally.

There are hundreds of websites that allow consumers to download music illegally.

P2P files has had a massive impact on the music industry and has meant that a shift from ownership to access has emerged.

This is the most damaging type of piracy where tracks are leaked weeks before official release.A new track makes the premium of its revenue at this time so protection is crucial (half of album sales are in the first few weeks

TODAYs KEY TERMS

P2P

PRE-RELEASE PIRACY

SAMPLING EFFECT ?

PIRACY ON TRIAL

Group One and Group Four

Defending Piracy

Consider audiencesInstitutions- Majors and Independents

Group Two and Three

Anti-Piracy

Consider audiencesInstitutions and audiences

Your litigation team have 15minsTo organise your case:Using the materials you have been givenCome up with 5 key points thatsupport your argumentEach argument MUST be supported by evidence or it will admissible in court

Each team should have

1. 2 researchers to skim read the evidence and highlight

key points

2. Person to draw up and organise the key points

2. 1 person constructing an argument ready to approach the bench-spokesperson

Groups

1. Dominic, Chelsie, Tyler, Lemar, 2. Junior, Jasmine, Elaine, Luke,3. Keano, Alex, Segun, Henry 4. Jordan, Yan, Ellen, Jovan, Micheal

The Piracy Debate Challenge

Pros of digital music Cons of digital music

SONY EVIDENCE TO USE FOR PIRACY

HOT TIPS for the exam– you will need to research and follow these up.

Sony’s way to maintain dominance/ combat piracy

360 degree deals- Signed BeyonceNew contracts that artists sign to that mean that the record label take a cut of all music related profits including live shows and agree to promote other Sony products- becoming part of the Sony Brand.

BeyonceSony Music

Sony TVapperance on Xfactor and US Idol to promote latest single

Sony GamingSingstar for PS2Download tracksFrom I Am Sasha Fierce

Sony MobileI am Sasha Fierce pre-loaded onto Sony Xperia handsets

Sonys way to combat piracy

Supporting the music matters campaign

Supporting the legal distribution of music with music matters and Pro Music

Shift from ownership to access

Industry=moneyAudiences= free access to wide range of music

Streaming services which are legal and ad based such as:SpotifyWe7DeezerLast FM

Sonys way to combat piracy

Subscription Services

How does your Independent Label COMBAT piracy?

This along with yourhomework and attendance onThursday will make up yourprogress mark for this week.

Tweet ( a concise ansummative point) a PEE usingthe terms we have beenintroduced to today and at leastONE piece of EVIDENCE we havediscussed.

By the end of the lesson I will:

Level 3: Be able to write a clear PEE to show

understanding of piracy and the impact on independent and major record labels. Showing good use of terminology and evidence.

Level 4: Be able to debate the role of piracy/exchange

on major and independent record labels using confident use of terminology and evidence