pioniri credentials 2014

WHO ARE WE? Philosophy

PHILOSOPHY / TO BE THE FIRST

CREATIVE, MODERN, ACCOMMODATING. A SIMPLY DIFFERENT AGENCY.

PASSION. INNOVATION. ORGANIZATION.  

PHILOSOPHY / OUR VALUES

Ivan Zivkovic Managing/Creative Director

Sanja Nikolic Account Manager

Bojan Saptovic Social Media Manager

Branka Dragic Graphic Designer

Nikola Milenov Graphic Designer  

Slavica Bozic Junior Community Manager

Goran Zivkovic Media Manger/ Finance  

12 YEARS IN ADV 4 YEARS IN ADV 4 YEARS IN ADV 3 YEAR IN ADV

PEOPLE / OUR TEAM

Manja Lekic Graphic Designer  

Ana Stamenkovic Junior Community Manager

CLIENTS / OUR PARTNERS

ABOUT US / SERVICES

Community Ad Campaigns Applications

Transforming brand communication into likes,

comments, shares and sensation.

We’re making noise on Facebook and other social

“books”.

From imagination to interaction, and activation

through application.

DIGITAL / CORE SERVICES

DIGITAL / OTHER SERVICES

ABOUT US / More...

PROJECTS &CAMPAIGNS

SOCIAL MEDIA AND DIGITAL

FOX Serbia WALKING DEAD Quiz app

Digital, 2012/september for Fastbridge

To promote the new season of the popular series Walking dead and to support BTL activation Zombies walk in Belgrade.

We’ve created application with two functions. First one was to get engaged in walk with Zombies, and second was to participate in daily quiz and get chance to win Zombie make-over.

A large number of applicants for a walk, and all the Zombie make-overs were given away. Other stats are not available.

Promote DexyCo New Year's gifts, to increase the number of fans on the FB page and to raise engagement rate.

We have created application in which we’re animating fans to take a guess what is in Santa’s pocket for 14 days in a row. We are giving away daily gift to the ones who are first to find out what is the mystery toy.

More than 45.000 people have visited application page, which lead to increasing of engagement rate to almost 50 percent and unprecendented interest for the DexyCo’s NY offer on their website.

DEXY CO New Year’s game application

Digital, 2012/ dec

BECK’S / CONTENT&COMMUNITY

BECK’S / CONTENT creating

Make a viral campaign that will help the local residents, who have never been to the Czech Republic, to experience the unique "spirit of Prague" and achieve an authentic interaction with the brand.

We moved a whole Prague cafe in the heart of Belgrade and we waited for guests who did not suspect anything. We recorded this Publicity stunt and promoted it through social networks, internet portals and word of mouth platform.

Video quickly became viral on the Internet and social networks. Recorded over 88,000 hits just on the YouTube channel, but much more valuable impression on social media networks and most popular portals in Serbia - Blic, B92, Telegraph, Mondo, 24sata and other ...

STAROPRAMEN Publicity stunt / Viral campaign,

Sep-okt 2013. http://youtu.be/l897wVitJNo

STAROPRAMEN / Publicity stunt

AURA kozmetika / CONTENT&COMMUNITY

AURA kozmetika / CONTENT creating

AURA kozmetika / CONTENT creating

METALAC POSUĐE / CONTENT&COMMUNITY

METALAC POSUĐE / CONTENT creating

METALAC POSUĐE / Brand content

Facebook promotion of new lane of Metalac Posuđe dishes with ceramic coating.

We used the season of weddings to connect Metalac dishes with wedding gifts tradition. We made photo contest Facebook application Metalac the best man, and positioned the product as the perfect wedding gift.

133 couples applied, we had more than 7,500 votes and nearly 30,000 access to the application. We succeed to increase engagement rate on Metalac Fb page for more than 160%, so as the number of fans and interest in Eco Ceramics pan. First contingent of product was sold out in a less than a month.

METALAC POSUĐE Product campaign

Campaign / Digital, 2012.

METALAC POSUĐE / Facebook campaign

Promote on Twitter the new Eco Tava ceramics pan with ceramic coating and show its health benefits and non-stick benefits.

It was not hard for us to chop cucumbers, peppers, cabbage and other vegetables for hours and turn them in delicious tweets from our followers, that other Twitter users would retweet and favorite, so we could reward the best one. Participants had to mention Metalac and tweet with hashtag #ReciMiCemoIspeci.

Total cost of the activation was 93 dinars, which is less than 1 euro. 20,000 people “stick” to this campaign, the winning tweet had 64 RTs and as such glided to victory! The pan stayed non-stick J

#RECIMIĆEMOISPEĆI Twitter contest

TW campaign, Nov 2012. http://youtu.be/5rZKrydqtQw

METALAC POSUĐE / Twitter campaign

SBB / CONTENT&COMMUNITY

SBB / CONTENT&COMMUNITY

SBB / CONTENT creating

SBB FB page / RESULTS

May 2013. izvor:

SocialBakers.com

June 2014. izvor:

Facebook insights

To communicate home comfort, internet services, cable television, where SBB users can enjoy.

We wanted to create a facebook photo contest that requires from users to sit comfortably in front of the TV or computer, put their feet up and to take a picture of the moment. We’re expecting from our fans to be creative, especially because the winner will be selected by the SBB jury.

Over 130 participants, about 3,000 votes and a little more than 19,000 access to the app. The application has contributed to greater engagement in Facebook pages, but most of all, improving SBB brand image as a cool brand that follows its customers’ lifestyle.

SBB Zavali se! Photo contest application

Digital, March 2012.

SBB / Facebook app campaign

Make a social media campaign for the famous regional cable operators to promote new show on the Explorer television called "Make me a millionaire inventor." Everything becomes a challenge when the competition is organized simultaneously on 3 Facebook pages - Serbian, Bosnian and Slovenian.

To promote the new show, we decided to organize a Facebook video & photo contest in which fans upload photos, videos, and descriptions of their inventions. An invention that fans develop should help in everyday life and does not have to be something that will change humanity. Everything is followed with online and offline media, and prizes.

In the first 12 days we had more than 150 applicants invention, more than 16,000 unique visits to the application and about 2 min average stay of every fan of the application.

IZUMIZACIJA FB Photo&video contest

Digital campaign, Oct 2013.

SBB&TELEMACH / Facebook campaign

SBB&TELEMACH / Facebook campaign CONTENT SUPPORT

DRINA plastic / Digital & identity

DRINA Facebook / CONTENT creating

OTHER WORK

INTERGRATED MARKETING

SMATSA Academy / PRINT&OOH campaign

Findomestic bank / 360° Cash loan campaign

CAS MEDIA / Brand identity

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