pioniri communications - guarana no sleep stikeri
TRANSCRIPT
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NO SLEEP STIKERIGuarana - Digital kampanja
2016.
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IZAZOVDodati još zanimacija u besane noći ljubitelja Guarane.Viber stikerima razbuditi fanove i omiljenu, sada i nadrndanu sovu, oživeti kroz komunikaciju na ostalim social media kanalima.
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REŠENJEKreirali smo paket Viber stikera sa sovom u 22 poze i raspoloženja. Paraleno smo pokrenuli…- Content kampanju na Facebooku i Instagramu- Video kampanju na Youtubeu i Facebooku- Outdoor kampanju kao podsetnik na stikere- Microsite za Social Media aktivaciju “NE SPAVAM po navici u stiker majici” - gde smo 200 najkreativnih fanova obukili u limited edition Viber sticker majice.
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FACEBOOK+ INSTAGRAMCONTENT
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http://giphy.com/gifs/l0HlvMf1l5LDcNjS8
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http://giphy.com/gifs/3o6ZsU4bNN9MV8t2x2
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http://giphy.com/gifs/3o6gE7P8ZunDE8ZHuU
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YOUTUBE+FB VIDEOCONTENT
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https://www.youtube.com/watch?v=KQrcCBx0t6o
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OUTDOORKAMPANJA
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*Mock up
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*Mock up
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MICROSITE ZASOCIAL MEDIAAKTIVACIJU
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BROJ UČESNIKA AKTIVACIJE 2361BROJ POSETA SAJTU 25500
BROJ PRIJAVA 1858VRAĆANJE NA SAJT 24,3%
PREGLEDA VIDEA NA YT 106.000
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REZULTATAI JOŠ MALO
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ZA MANJE OD 3 MESECA
2.900.000 STIKERARAZMENJENO PREKO
U PRIVATNIM PORUKAMA
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PAKET STIKERA
290.000 PUTAPREUZET JE PREKO
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Creative Director - Ivan ŽivkovićCopywriter - Bojan ŠaptovićCommunity Managers - Bojan Šaptović, Sandro ČanakDesigners - Nikola Milenov, Miloš ĆosovićAccount Manager - Maša Milutinović
2016.