physiclo slide deck

Physiclo Q3

Summary & Updates

frank@physiclo.com

www.physiclo.com

We only have a limited amount of time & energy, and working out can often seem inefficient &

repetitive

Physiclo compression tights add extra resistance to your body to activate muscles, burn calories,

and maximize workout results

How it works: two separate layers of elastic panels work together to create resistance by stretching

against specific target muscle groups

Women’sResistance

Capris

Men’sResistanceShorts

Men’sResistance

Tights

Women’s Resistance Tights

Measured using Electromyography

Monitored using Pulse Oximetry & EKG

Based on Heart Rate,Weight, and VO2

HEART RATE

CALORIES BURNED

MUSCLE ACTIVITY

9%

11-14%

20-23%

Measuring the effects of treadmill running with & without wearing Physiclo

How PHYSICLO feels compared to other training methods:

Increasing Levels of Resistance

Make every street feel like a mountain

RUNNING RUNNING+ DUMBELLS

RUNNINGSTAIRS

RUNNING+ PHYSICLO

WEIGHTEDBACKPACK

STAIRS+ PHYSICLO

DRAGGINGTIRES

“Wow! If you really want a workout, check out Physiclo resistance tights!! #GAMECHANGER”

- Erin Jones (USA Triathlon, Olympic Hopeful) 

“Its subtle but still noticeable. Simply you get more effect for essentially the same perceived effort. Keeth and Physiclo turned me from a skeptic to a believer.”

- Garrett Klugh (USA Rowing, 2004 Olympian & World Champion)

“Physiclo is the future of functional athletic wear... Amazing product to improve your strength and conditioning in fencing or any sport!”

- Tim Morehouse (USA Fencing, Olympic Silver Medalist)

Equipment Clothing

Game Day Performance

Training Enhancement

Frank YaoCofounder, CEO

• MD Candidate, NYU School of Medicine

• B.S. in Biomedical Engineering, Johns Hopkins University

• Previous: Cofounded biotech startup

Keeth Smart Cofounder, COO

• MBA, Columbia Business School

• USA Fencing• Silver Medalist at

the 2008 Olympics• Previous: Bank of

America, Google, Verizon

AdvisorsTeam

Community Growth Director

Kevin McMahon

INITIAL TARGET CUSTOMER:Busy, urban runners who participate in marathons & endurance events

US compression wear market: $2.38 Billion

28,000 annual road race events in the US

Largest age group: 25-44

57% Female43% Male

18,750,000 road race finishers in 2014

1. E-commerce sales2. Social media (Facebook & Instagram)3. Event & road race booths

5. Blog and newsletter content6. Events & promotions

7. Refer-a-friend program 8. Athlete & brand ambassadors9. Partnerships with gyms & fitness studios

CAPRIS TIGHTS SHORTS

Selling Price $110 $125 $95

LDP (1000 units) $39.49 $47.24 $38.65

Gross Margin 64.1% 62.2% 59.3%

PRODUCT LINE EXPANSION

Launch pants version 1.0

Pants version 2.0New features & designs

Resistance shirts

Resistance socks, sleeves,wetsuits, etc.

2015

2016

2017

TRACTION SINCE AUGUST 2015

Total Preorders: Aug – Nov 2015 $153,557Crowdfunding $136,661

Indiegogo In Demand $16,896

Total Sales: Dec – Feb 2016 $85,562E-commerce sales $62,170

Wholesale revenue $23,392

Number of Customers 1843

Customer Acquisition Cost $51Exchanges & Refunds 6%, 2%

frank@physiclo.com

www.physiclo.com