ph0n3d - vanishing into thin air
Post on 04-Jul-2015
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How the mobile application trend is disrupting real-world products. NB: these slides are visual portion of a more intriguing presentation. I am currently working on MP3 annotations.
TRANSCRIPT
PH0N3DVANISHING INTO THIN AIR
DRÉ LABRECREATIVE DIRECTOR TRIBAL DDB10.30.08
PHONEA device that is used to transmit and receive sound (most commonly speech).
P0WN3DGeek slang derived from the word own, that implies domination of a rival.
CELL PHONES
SMART PHONES
APPLICATION DEVICES
DON’T BE AFRAID
A CAUTIONARY TALE
vs.
$30 $0 - $10
vs.
$200 - $300 $0 - $10
vs.
$30 per game $0 - $10 per game
vs.
$30 $1
vs.
$500 ?
vs.
$30 $0
vs.
$2 - $10 $0
vs.
$1 $0
vs.
221 calories 0 calories
IT’S A RACE TOTHE FINISH LINE
INVEST IN R&D
THANK YOUhttp://linkedin.com/drelabrehttp://slideshare.com/drelabre
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