persuasive communication
Post on 20-Jan-2015
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What is Persuasive Communication Communication that is directed
towards changing or altering another person’s beliefs, attitudes and ultimately behavior.
Purpose is to transform the belief so that attitude is transformed
Objectives
To change the mindset To transform attitude To bring permanent changes To influence the other person
Need
Building shared vision
Better than Coercion
Basis of leadership
Building team
How1. Analyze the person and situation2. Establish credibility3. Prepare the receiver to be open minded4. Identify the appropriate emotion5. Talk about rewards6. Talk about obstacles7. Appeal to self interest8. Use the appealing arguments9. Organize the ideas10.Create favorable atmosphere11.Be flexible12.Do not be emotional13.Motivate for action
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