What is Persuasive Communication Communication that is directed

towards changing or altering another person’s beliefs, attitudes and ultimately behavior.

Purpose is to transform the belief so that attitude is transformed

Objectives

To change the mindset To transform attitude To bring permanent changes To influence the other person

Need

Building shared vision

Better than Coercion

Basis of leadership

Building team

How1. Analyze the person and situation2. Establish credibility3. Prepare the receiver to be open minded4. Identify the appropriate emotion5. Talk about rewards6. Talk about obstacles7. Appeal to self interest8. Use the appealing arguments9. Organize the ideas10.Create favorable atmosphere11.Be flexible12.Do not be emotional13.Motivate for action