personalized video for hr – the future of employee engagement
Post on 14-Jan-2017
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Personalized Video for HR
The Future of Employee Engagement
© Exaltive Inc.| www.exaltive.com
Host
Saru Sawaikar
© Exaltive Inc.| www.exaltive.com
GM-Marketing & Strategy, Exaltive
Housekeeping
• Type in your questions and comments using the questions pane
• Webinar recordings and slides will be shared with all attendees
Presenter
Roger WoehlCEO, Cofounder
Exaltive
© Exaltive Inc.| www.exaltive.com
• 18 + Years in the HR & Benefits Communication
• Former CTO and Cofounder at Enwisen
• Pioneer in HR Service Delivery Technology
• Decade plus experience in Online Onboarding Systems
• Former VP SaaS HCM at Infor
Agenda• Why Personalization Matters?• What is HR Video Personalization?• How Analytics show what employee see and react to?• Use cases: Benefits, Training, Onboarding • 5 Easy Steps for Video Personalization
© Exaltive Inc.| www.exaltive.com
What is the problem?
Employees are bombarded with too many messages
69% of employees report engagement is a problem in their organization1
Measuring employee engagement is a challenge
1. Psychometrics Engagement Study© Exaltive Inc.| www.exaltive.com
Is Personalized Interactive Video to Solution?
Personalization quickly grabs short attention
Interaction turns attention into engagement
Analytics measures effectiveness
© Exaltive Inc.| www.exaltive.com
Video is an easy way to consume information
Personalization Drives Engagement
At a deep subconscious level people automatically give more attention to things that are about them*
Why Personalize?
* Captivology:The Science of Capturing People’s Attention© Exaltive Inc.| www.exaltive.com
Lessons from Marketing
Marketers say targeted personalization increases customer engagement.174%Consumers buy more from retailers who personalize the shopping experience across channels. 240%
1. Econsultancy 2. MyBuys© Exaltive Inc.| www.exaltive.com
What is Personalized Video?
• Standard Video that uses a special player to overlay additional information, navigation, and user interactions into the video.
© Exaltive Inc.| www.exaltive.com
What is Personalized Video?
Welcome John
Click Me!
John
What is Personalized Video?
Interactive PlayerVideo Layer
Welcome John
Click Me!
Personalization Layer
John
Dynamic PersonalizationVideo that adapts content based on factors such as:• Viewer Data• Subject Data• Location• Time• Web Site
© Exaltive Inc.| www.exaltive.com
Interactive PersonalizationVideo flow and content that adapts based on viewer inputs:• Chapter Navigation• Navigation Buttons• Pop-Up Documents• Pop-Up Video• Links to Web Pages• Input fields
© Exaltive Inc.| www.exaltive.com
Feedback PersonalizationVideo that lets viewers respond to content:• Q&A• Survey• Feedback
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Example: Open Enrollment Demo
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© Exaltive Inc.| www.exaltive.com
Example: Benefits Demo
Personalization Effectiveness•Know What’s Seen
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•Track Behavior
Use Cases - Benefits, Training, Onboarding
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Specific plan details added in a pop up window
Solution
• Higher engagement• Cost effective alternative
to custom video
Result
Benefit video is too generic to be effective
Problem
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Use Case 1 - Benefits
Use Case 2 - TrainingProblem
Purchased training videos
Navigation, added details, branding, annotations
Solution
•Content is more relevant•Company branded•Easy to return
Result
© Exaltive Inc.| www.exaltive.com
User Input
Use Case 3 - OnboardingProblem
New hires need a positive first impression
Welcome video with added personalization
Solution
• Unique First Impression• Stronger Employer Brand• Used Existing Video
Impact
© Exaltive Inc.| www.exaltive.com
• Differentiates your message• Makes content more relevant for viewers• Enhances and facilitates two-way communication • Tracks viewer engagement and behavior• Effective in mobile• Simple to create
© Exaltive Inc.| www.exaltive.com
Value Proposition of a Personalized Interactive Video
• Strengthens employer brand
© Exaltive Inc.| www.exaltive.com
1. Select a template or bring your own file
2. Configure your message
3. Upload or connect to data
4. Embed or send by email
5. Monitor engagement on the analytics
5 Easy Steps for Personalization
Personalization – Demo Video
© Exaltive Inc.| www.exaltive.com
“The future is already here — it's just not very evenly distributed.”
- William Gibson
© Exaltive Inc.| www.exaltive.com
Thank YouWe Invite You for a Personalized Demo:
Write to us at info@exaltive.comOR
Sign up at http://www.exaltive.com/request-a-demo/
© Exaltive Inc.| www.exaltive.com
Q&A
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https://www.linkedin.com/company/exaltive/
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