personalized video for hr – the future of employee engagement

Personalized Video for HR

The Future of Employee Engagement

© Exaltive Inc.| www.exaltive.com

Host

Saru Sawaikar


GM-Marketing & Strategy, Exaltive

Housekeeping

• Type in your questions and comments using the questions pane

• Webinar recordings and slides will be shared with all attendees

Presenter

Roger WoehlCEO, Cofounder

Exaltive


• 18 + Years in the HR & Benefits Communication

• Former CTO and Cofounder at Enwisen

• Pioneer in HR Service Delivery Technology

• Decade plus experience in Online Onboarding Systems

• Former VP SaaS HCM at Infor

Agenda• Why Personalization Matters?• What is HR Video Personalization?• How Analytics show what employee see and react to?• Use cases: Benefits, Training, Onboarding • 5 Easy Steps for Video Personalization


What is the problem?

Employees are bombarded with too many messages

69% of employees report engagement is a problem in their organization1

Measuring employee engagement is a challenge

1. Psychometrics Engagement Study© Exaltive Inc.| www.exaltive.com

Is Personalized Interactive Video to Solution?

Personalization quickly grabs short attention

Interaction turns attention into engagement

Analytics measures effectiveness


Video is an easy way to consume information

Personalization Drives Engagement

At a deep subconscious level people automatically give more attention to things that are about them*

Why Personalize?

* Captivology:The Science of Capturing People’s Attention© Exaltive Inc.| www.exaltive.com

Lessons from Marketing

Marketers say targeted personalization increases customer engagement.174%Consumers buy more from retailers who personalize the shopping experience across channels. 240%

1. Econsultancy 2. MyBuys© Exaltive Inc.| www.exaltive.com

What is Personalized Video?

• Standard Video that uses a special player to overlay additional information, navigation, and user interactions into the video.



Welcome John

Click Me!

John


Interactive PlayerVideo Layer

Welcome John

Click Me!

Personalization Layer

John

Dynamic PersonalizationVideo that adapts content based on factors such as:• Viewer Data• Subject Data• Location• Time• Web Site


Interactive PersonalizationVideo flow and content that adapts based on viewer inputs:• Chapter Navigation• Navigation Buttons• Pop-Up Documents• Pop-Up Video• Links to Web Pages• Input fields


Feedback PersonalizationVideo that lets viewers respond to content:• Q&A• Survey• Feedback


Example: Open Enrollment Demo



Example: Benefits Demo

Personalization Effectiveness•Know What’s Seen


•Track Behavior

Use Cases - Benefits, Training, Onboarding


Specific plan details added in a pop up window

Solution

• Higher engagement• Cost effective alternative

to custom video

Result

Benefit video is too generic to be effective

Problem


Use Case 1 - Benefits

Use Case 2 - TrainingProblem

Purchased training videos

Navigation, added details, branding, annotations

Solution

•Content is more relevant•Company branded•Easy to return

Result


User Input

Use Case 3 - OnboardingProblem

New hires need a positive first impression

Welcome video with added personalization

Solution

• Unique First Impression• Stronger Employer Brand• Used Existing Video

Impact


• Differentiates your message• Makes content more relevant for viewers• Enhances and facilitates two-way communication • Tracks viewer engagement and behavior• Effective in mobile• Simple to create


Value Proposition of a Personalized Interactive Video

• Strengthens employer brand


1. Select a template or bring your own file

2. Configure your message

3. Upload or connect to data

4. Embed or send by email

5. Monitor engagement on the analytics

5 Easy Steps for Personalization

Personalization – Demo Video


“The future is already here — it's just not very evenly distributed.”

- William Gibson


Thank YouWe Invite You for a Personalized Demo:

Write to us at [email protected]

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Q&A


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personalized video for hr – the future of employee engagement

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