personalized printing

Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G

REVOLUTIONIZE

You can now make each printed piece as colorful and unique as the personyou’re sending it to.

PERSONALIZE

> PERSONALIZE

With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.

> PERSONALIZE

Photo

Logo

Text

Signature

CustomerData

What is variable content?

> PERSONALIZE

And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.

> PERSONALIZE

0% 100% 200% 300% 400% 500%

Apply Database Infoto the Offer

Add Name Only PlusFull Color

Add Full Color

Add Name Only

Improved Response Rates with Digital Printing(compared with a static, black-and-white mailing with a response of 0.46%)

Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.

CUSTOMIZE

Customize colors, text, and images within yourdocument to produce different versions for different

industries, demographics, or geographic zones.

> CUSTOMIZE

When you print your document usingVariable Data Printing, you can:• Change images• Change colors• Change text

> CUSTOMIZEFor example, in one press run of5,000 quantity, you can…

- print 225 using this image and textWe serve the growing needs of Health Care…

- print 1,675 using this image and textWe serve the growing needs of Manufacturing…

- and print 3,100 using this image and text

We serve the growing needs of the Financial Industry…

> CUSTOMIZE

Economizeyour budget byprinting only whatyou need…

even if it’s onlya small quantity.

ECONOMIZE

Digital Printing is a Powerful Tool for One-to-One Marketing

• Relationship marketing• Higher response rates• Print less, benefit more

ECONOMIZE

> ECONOMIZE• Eliminate the need to print and store large quantities

• Reduce waste of unused, outdated materials

• Print small or large quantities …on demand

• Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.

> ECONOMIZE• Improved response rates

• No need to trash costly, out-of-date marketing or sales pieces

• Inventory savings

• Shorter printing timelines

• Digital transmission of files

• Reduced mail-handling costs

• Work remains in digital format

> ECONOMIZEThe power of variable dataYou do the math:

Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer

With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer

> ECONOMIZEVDP allows you to address mail-marketing material during the press-run.

Eliminates cost/time requirements with additional labeling/addressing operations.

VISUALIZE

Visualizeprinted pieces that show

each of (Company ABC’s)customers just how

important they are

> VISUALIZEConnect with your customers through:

DIRECT MAIL

NEWSLETTERS

BROCHURES

INVITATIONS

SEMINAR LITERATURE

FOLLOW-UP MAILERS

RELATIONSHIP MANAGEMENT

WEB SITE FULFILLMENT

LABELS

POINT-OF-SALE

> VISUALIZEVariable Data Printing can also be done on materials other than paper:

Clear acetate

Static cling material

Poly plastics

Self-adhesive stock

Get to know thecapabilities of

Digital Printingand simplify eventhe most complex

marketing strategieswith the latest in

Variable Data printingtechnology.

FAMILIARIZE

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