personalised visitor experiences · kiss the frog interactive media / creative technology we are an...

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Personalised VisitorExperiences

Kiss the Frog - Bart van den Berg

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Kiss the FrogInteractive Media / Creative Technology

We are an experienced team of designers and creative coders.

・ 25 people・ Designers・ Developers ・ Projectmanagers

We design and build interactive visitor experiences.

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Our clients

Art, Culture & History Corporate ExperiencesScience & Technology

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Where can you find us?・ Main office:

Delft, the Netherlands

・ Sydney, Australia

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Visitor JourneyVisitor Journey

Connecting to your visitors.How technology can help you to

personalise a visit.

Personalised Visitor Experiences - Names Conference - 25 October 2018

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Visitor JourneyVisitor Journey

Connecting to your visitors.How technology can help you to

personalise a visit.

Personalised Visitor Experiences - Names Conference - 25 October 2018

Why? What’s the purpose?

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Your goalTo ‘touch’ a visitor by creating a personal connection between your stories and the visitor

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DiversityBut not every visitor is the same. Think about their:

・ Language・ Interests・ Expectations・ Knowledge・ Behaviour・ (Special) needs

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Tailor fitStart thinking about serving your stories tailored to every individual visitor.

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Effects of personalisation

For the visitor

・ Visitors feel welcome・ Visitors learn more・ Visitors experience more fun・ Visitors feel more engaged

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Effects of personalisation

For organisations

・ Higher visitor satisfaction・ More insight in visitor behaviour・ Better customer service・ More marketing opportunities

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IdentificationTo personalise your contentyou need to be able toidentify who is who...

Your visitor needs an ID:something unique to startany digital interaction.

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Identification methods

ContactlessRFID / NFC / UHF / HF / Beacons

Visual Codes Barcode / QR

Biometrics Face / Finger / ...

Manual codePincode / Initials / Avatar

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Examples

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Personalisation throughout a visit

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Before the ExperienceVisitors preparethemselves online

・ Rather functional ・ Online ticket purchase

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CaseLego House

Example of a smooth onboarding process

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Personalisation throughout a visit

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Let visitors access the experience areas

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Welcome visitors with their name

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Approach visitors intheir own language

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Serve content tailored todifferent visitor groups

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Let visitors bookmarktheir favourite content

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Save visitor creations

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Visitor scores and leaderboards

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Save visitor progress

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Track students in educational programs

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Create an emotionalconnection

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Implement specialaccessibility features

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Ask for feedback and start discussions

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Talk to visitors via their preferred mobile channels

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Learn from visitor behaviour and serve tailored content

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Smart wearables help to plan your visit

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Personalisation throughout a visit

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After Relive・ Send people their

Digital Souvenirs・ Focus on content that makes

people really proud.・ Share content online. Visitors

become ambassadors.

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Data

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Analytics・ Analyse visitor behaviour・ Optimize the exhibition

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Heat mapsSee and analyse visitor flows over time

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Visitor JourneyVisitor Journey

Don’t use tech for the sake of tech. Use it as a tool to improve

your communication and increasethe impact on your visitor.

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Thank you!

www.kissthefrog.nl

bart@kissthefrog.nl