we are a creative agency made up of designers, · 2020. 10. 1. · we are a creative agency made up...

WE ARE A CREATIVE AGENCY MADE UP OF DESIGNERS, MARKETEERS, ARTISTS, CURIOUS, INVENTORS, DREAMERS ...

Our focus is turning ideas into reality.We appeared in 2007 with a desire to take a unique position in today's society saturated communication. We use guerrilla marketing to reach the hearts and minds of our client's target audience. Our main tactics are the use of unusual means and actions under the slogan "No brochures, no flags, no muppies".

IF YOU CAN DREAM, WE CAN MAKE IT HAPPEN!

Present in more than 60 cities in various countries of Europe, America, and Asia, originally from Águeda, Impactplan reaches several domestic and international markets with only 7 employees in Portugal. With over 160 clients, our agency stands out for its ability to impact its clients' target audience through artistic installations, essentially in urban spaces.Impactplan has earned its recognition through one of its most outstanding art installation worldwide: Umbrella Sky Project. With its appearance in 2012 at AgitÁgueda, the annual art festival in the city of Águeda, the Umbrella Sky Project is today one of the flags of our agency and the city of Águeda.

UMBRELLA SKY PROJECT - PRESS KIT

Color and animate the grayest places in the world and make brands closer to people, democratizing access to art.

To be a reference in the current market based on professionalism, creativity and the ability to impact.

Commitment, determination, boldness and irreverence.

MISSION

VISION

VALUES

MAIN PROJECTS

Sky filled with colorful umbrellas inspired by Mary Poppins and Pop Art.

UMBRELLA SKY PROJECT

Colorful sky that interacts with the natural elements, coming to life with color and bringing smiles to people.

COLORFUL RAIN

Sky full of elements present in nature, giving the space some rurality.

TROPICÁLIA

Sky filled with balls, carries a fun environment and promotes the relationship between visitors.

BUBBLE SKY

Sky in which the natural elements are combined with shine and color causing an inevitable impact on visitors.

SHINY RAIN


Inspired by Mary Poppins, it was in 2012 that the Umbrella Sky Project emerged in Águeda. This project consists in several colorful art installations spread throughout the city, the sky of umbrellas that seem to float in the air is the strong element of this project and now one of our most recognized projects worldwide.

Every year a different theme is chosen and will inspire all the installations and decorations of the city. Some of them were Portuguese culture, pop art, geometric figures, industry, and Japanese culture.

Around Christmas, there is also an adaptation of the traditional Umbrella Sky Project, through elements and Christmas figures that make up the atmosphere in a magical and light-filled way.

The motto is to color life, bring color to the gray spaces of the city and make the ones who pass by smile! A simple idea that brings life and protection to public spaces and at the same time transports us to a fantasy world!

UMBRELLA SKY PROJECT


COSTUMER GROWTH

2013 2016... 2020

5

30

167


2013

2016

2020

% INSTALLATIONS

PORTUGAL% of projects done in

Portugal

INTERNATIONAL% of projects done out of

Portugal

100% 0%

70%

80%

30%

20%


BRAND AWARENESSDATA OBTAINED THROUGH A SURVEY SENT TO CUSTOMERS AND FOLLOWERS OF THE IMPACTPLAN COMPANY

(CONSIDERING 233 ANSWERS)

TARGET AUDIENCE

45%MALE

55%FEMALE

0-170

10

20

18-34 35-54 55-64 65 OR MORE

30 15%

31% 30%

15%

8%

40

50

60

70

80

GENDER

TOP 12 CITIES

AGE

PARISBREST

CASSISMONTPELLIER

PORTO

AVEIRO

LISBON

CASTELOBRANCO

NEW YORK

MIAMI

DALLASLOS ANGELES


DO YOU KNOW IMPACTPLAN’S PROJECTS?

HAVE YOU EVER VISITED ANY OF THESE PROJECTS?

COMPANY PROJECTS

15%NO

85%YES

0

50

100

150

200

250

33%

17%

12%

19% 19%

UMBRELLASKY PROJECT

COLOR RAIN TROPICÁLIA BUBBLE SKY SHINY RAIN


WHAT IS THE FEELING YOU GET WHEN YOU VISIT AN INSTALLATION?

WHAT DO YOU THINK MAKES THE MOST LOCAL IMPACT?

HAPPINESS

ENTHUSIASMFASCINATION

SURPRISE

24%

30%27%

18%

TOURISM INCREASE

BRING LIFETO THE CITY

STRENGTHEN THE FEELING OF BELONGING TO THE CITY

REINFORCE BUSINESS VALUE

0 20 40 60 80 100 120 140 160

18%

25%

30%

27%

COMPANY PROJECTS


HOW DID YOU GET TO KNOW IMPACTPLAN’S PROJECTS?

IF SO, WHERE?

41%NO

59%YES

PORTUGAL

FRANCE

EUA

SPAIN

SWITZERLAND

BAHRAIN

JAPAN

NORWAY

0 10 20 30 40 50 60 70 80

29%

22%

9%

13%

8%

13%

3%

4%

SOCIAL MEDIA

TVWEBSITE

FRIENDS AND FAMILY 28% 28%

23%21%

HAVE YOU EVER VISITED AN INSTALLATION OUTSIDE

OF YOUR RESIDENCE COUNTRY?

PROJECTS NOTORIETY


INSTALLATIONS MAP

FRANCE

- Arles- Avignon- Béziers- Bordeaux- Bourges- Carcassone- Charleville-Mézières- L’Aigle- Laon- Lens- Libourne- Louviers- Metz- Millau- Orléans

- Paris- Pontivy- Romans-sur-Isère- Saint chamond- Sanary-sur-Mer- Toulouse- Tours- Verrières-le-BuissonSPAIN

- Castelló de la Plana- Getafe- RubíBAHRAIN

- ManamáJAPAN

- Hiroshima

PORTUGAL

- Águeda- Almancil- Almodôvar- Beja- Cantanhede- Lisboa- Moimenta da Beira- Montalegre- Ovar- Pombal- Porto- Póvoa do Varzim- Setúbal- Viseu- Zambujeira do Mar

USA

- Miami- Pensacola- Pittsburgh- TennesseeSWITZERLAND

- La Chaux-de-fondsNORWAY

- Asker- Drammen


CLIENTS



IMPACTPLAN AROUND THE WORLD

POST DATELIKES

COMMENTSSHARES

SAVESPROFILE VISITS

ACCOUNTS REACHED

JUNE 1ST, 20207484400118833113633340

POST DATELIKES

COMMENTSSHARES

SAVESPROFILE VISITS

ACCOUNTS REACHED

AUGUST 29TH, 202033121901514522312296

@ODE_TOMYTRAVELSTRAVEL BLOGGER80M FOLLOWERS

POST WITH UMBRELLA SKY PROJECT RECENT POST


SOCIAL MEDIA IMPACT

@VANESSAAALFAROFITNESS AND LIFESTYLE BLOGGER

215M FOLLOWERS

POST DATELIKES

COMMENTSSHARES

SAVESPROFILE VISITS

ACCOUNTS REACHED

DECEMBER 3RD, 201913091412691701345104935

POST DATELIKES

COMMENTSSHARES

SAVESPROFILE VISITS

ACCOUNTS REACHED

AUGUST 24TH, 2020121721065653121294625

POST WITH UMBRELLA SKY PROJECT RECENT POST


SOCIAL MEDIA IMPACT

PRESS HIGHLIGHTS


we are a creative agency made up of designers, · 2020. 10. 1. · we are a creative agency made up...

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