people can change the world

53rd EOQ CONGRESS

NEW SOCIETY FOR THE BRAVE OF HEART AND MIND

Teresa Correia de LacerdaPresident of EWMD PORTUGAL

portugal@ewmd.org

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ASHOKA EXAMPLES WWW.ASHOKA.ORG

Leader Vision

Ethical & Moral Values Resilience

Sense of Purpose Passion Creativity

Social & Economic Value for the Community

WHAT IS A SOCIAL ENTREPRENEUR?

1.834 FellowsSource: Bornstein, David (2007), How to change the world...

World presenceErzsébet Szekeres

Muhammad Yunus

Bunker Roy

Gloria de Souza

Veronica KhosaHarley Nascimento

Fábio Rosa

Schramm

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JOHN ELKINGTON TRIPLE BOTTOM LINE

TBL – MAIN CRITERIA ORGANIZATIONS IN NETWORK

CommunityECONOMIC DIMENSION

Codes of Conduct

Compliance

Corruption & Bribery

Corporate Governance

Risk & Crisis Management

ENVIRONMENTAL DIMENSION

Eco-Efficiency

Environmental Reporting

SOCIAL DIMENSION

Corporate Citizenship

Labor Practice Indicators

Human Capital Development

Social Reporting

Talent Attraction & Retention

Source: SAM - Sustainability Yearbook 2009, PwC http://www.sam-group.com/yearbook/download/10years_scsa_en.pdf

http://www.sam-group.com/yearbook/download/10years_scsa_en.pdf

LEADERS IN ORGANIZATIONS OPTIMAL LEVEL OF CSR

35

2012

0

10

20

30

40Economic

SocialEnvironmental

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ORGANIZATIONS Ranking Company Overall Score

1 Vodafone 77.7

2 General Electric 70.2

3 HSBC 67.7

4 France Telecom 67.3

5 HBOS 66.2

6 Nokia 63.8

7 EDF 62.3

8 GDF Suez 61.8

9 BP 61.6

10 Royal Dutch/Shell 61.2

Source: Accountability Rating 2008

OLD PARADIGM NEW PARADIGM

Maximize Profit

Transactional Leadership

Shareholders

Own Interest

Lack of Moral Values

“Win-lose” Economy

Competition

Maximize Economic, Social and Environ. Value

Transformational Leadership

Stakeholders

Social Consciousness

Ethics in Organizations

“Win-win Economy”

Partnership

PHOENIX ECONOMY2011-2020

Social & Environmental Entrepreneurs are the drivers of the Phoenix Economies

Most of the changes come from bottom-up /grassroots approaches

- John Elkington

CSR AS INSTRUMENT OR AS STRATEGY?

To create business models that provoke social, environmental

and economic change...

Active Citizenship

Social Entrepreneurs

CSR Organizations

Economy Society

Environment

SUSTAINABLE DEVELOPMENT

REASONABLE UNREASONABLE

Thank You!

Hvala!

Teresa Correia de LacerdaPresident of EWMD PORTUGAL

portugal@ewmd.org

people can change the world

lacerda president of

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