people can change the world
TRANSCRIPT
53rd EOQ CONGRESS
NEW SOCIETY FOR THE BRAVE OF HEART AND MIND
Teresa Correia de LacerdaPresident of EWMD PORTUGAL
ASHOKA EXAMPLES WWW.ASHOKA.ORG
Leader Vision
Ethical & Moral Values Resilience
Sense of Purpose Passion Creativity
Social & Economic Value for the Community
WHAT IS A SOCIAL ENTREPRENEUR?
1.834 FellowsSource: Bornstein, David (2007), How to change the world...
World presenceErzsébet Szekeres
Muhammad Yunus
Bunker Roy
Gloria de Souza
Veronica KhosaHarley Nascimento
Fábio Rosa
Schramm
JOHN ELKINGTON TRIPLE BOTTOM LINE
TBL – MAIN CRITERIA ORGANIZATIONS IN NETWORK
CommunityECONOMIC DIMENSION
Codes of Conduct
Compliance
Corruption & Bribery
Corporate Governance
Risk & Crisis Management
ENVIRONMENTAL DIMENSION
Eco-Efficiency
Environmental Reporting
SOCIAL DIMENSION
Corporate Citizenship
Labor Practice Indicators
Human Capital Development
Social Reporting
Talent Attraction & Retention
Source: SAM - Sustainability Yearbook 2009, PwC http://www.sam-group.com/yearbook/download/10years_scsa_en.pdf
LEADERS IN ORGANIZATIONS OPTIMAL LEVEL OF CSR
35
2012
0
10
20
30
40Economic
SocialEnvironmental
ORGANIZATIONS Ranking Company Overall Score
1 Vodafone 77.7
2 General Electric 70.2
3 HSBC 67.7
4 France Telecom 67.3
5 HBOS 66.2
6 Nokia 63.8
7 EDF 62.3
8 GDF Suez 61.8
9 BP 61.6
10 Royal Dutch/Shell 61.2
Source: Accountability Rating 2008
OLD PARADIGM NEW PARADIGM
Maximize Profit
Transactional Leadership
Shareholders
Own Interest
Lack of Moral Values
“Win-lose” Economy
Competition
Maximize Economic, Social and Environ. Value
Transformational Leadership
Stakeholders
Social Consciousness
Ethics in Organizations
“Win-win Economy”
Partnership
PHOENIX ECONOMY2011-2020
Social & Environmental Entrepreneurs are the drivers of the Phoenix Economies
Most of the changes come from bottom-up /grassroots approaches
- John Elkington
CSR AS INSTRUMENT OR AS STRATEGY?
To create business models that provoke social, environmental
and economic change...
Active Citizenship
Social Entrepreneurs
CSR Organizations
Economy Society
Environment
SUSTAINABLE DEVELOPMENT
REASONABLE UNREASONABLE
