path to successful membership recruitment & retention virginia state council’s membership...
Post on 19-Dec-2015
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Path to Successful Membership Recruitment & Retention
Virginia State Council’s Membership Committee &Membership Task Force Committee
Presenters: Charlie Montgomery and Sam Thompson
How Do Chapters
Establish A
To Successful Recruitment & Retention of Members
Start With the Five Key Building Blocks
For a Sound VVA Chapter
Make It Fun and Exciting
Leadership Development
Membership Development
Communication
and
Public Relations
Community Programs and Projects
Consider Team Make-up – Leadership & Members
Identify Skills and Talents Required for a Membership Team
Designate Team Leader
Use the Membership Development Stairway to Successful Membership Recruitment & Retention
Prospecting - Recruiting - Orienting - Involving - Renewing
Determining Avenues for GROWTHIdentify Potential Members
Search the Internet for Veterans’ Web Sites
Identify Other Concentrations of Veterans
Use Your Chapters Non-Renewed Member List
Work With Your State Council Membership Committee
PROSPECTINGBy
Haven’t Found That Reliable Source of Funding Yet?
Should Lack of Funding Impact
Your Recruitment of Members?
Not if You Discover the Internet!
Communication in the Information AgeDesign & Launch Your Own Web Site on the Internet
Establish an E-mail Address for a Point of Contact
Expand Distribution of Your Newsletter with Electronic Version
E-mail Contact List for Posting Updates on Veteran Related Issues
RECRUITINGBy
ORIENTING
Get an Early Start on Making New Members Feel Welcome
Explain VVA’s Vision, Mission and Current Priorities
Seek Information on Their Reasons for Joining VVA
Create or Develop
To Remind Members of the Value of Their Membership And Provide Orientation on Your Chapter & VVA’s Mission
Create a“New Member Packet”
Contents:
Welcome Letter From the ChapterChapter/VVA PinMembership CertificateDVD on the Chapter’s Fund Raisers, Activities and Community ServiceTemporary Membership CardChapter Newsletter
As Our Generation Reaches Retirement Age It’s Our Time to Lead the Nation’s Veteran Population
Develop Better Visibility with the Public Through Your Community Programs & Projects
Develop Public Legislative Awareness within Your Community
Become an Influence on Veterans’ Issues within Your Community
INVOLVING
RENEWING
Messages Delivered to Members During the Renewing Stage are as Important as Messages Delivered During the Recruiting Stage
God Bless America andOur Troops
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