passive tech and targeted ads
Post on 15-Jan-2015
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Passive Technology and Targeted
Advertisements
Megha GroverNakul Jain
What is Passive Technology?
- Low User Involvement
- Users Cannot Tangibly
Identify Passive Technology
- No Direct Interaction With
Users
- Users Are Not Immediately
Aware Of It
Foursquare
- Check-in App
- Share Pictures, Reviews and
Comments
- New Passive Technology
- Location-Based Information
- Utilize signals from GPS, Wi-Fi
and Cell Towers
- No Check-In Required
iBeacon
What can it offer?
- Targeted Marketing
- Location Based Services
- Data Collection
- Internet of Things
Eliminates Wasted Advertising
Reach out at the right time and right place to the right customers
Helps understand Customers Better
Restaurants
Retailers
Integration with other channels of advertising
Customer Tracking
Privacy Concerns
Too much intervention
Tracks without complete information (Children)
Thank You !
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