passive tech and targeted ads

11
Passive Technology and Targeted Advertisements Megha Grover Nakul Jain

Upload: nakul-jain

Post on 15-Jan-2015

286 views

Category:

Marketing


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Passive tech and targeted ads

Passive Technology and Targeted

Advertisements

Megha GroverNakul Jain

Page 2: Passive tech and targeted ads

What is Passive Technology?

- Low User Involvement

- Users Cannot Tangibly

Identify Passive Technology

- No Direct Interaction With

Users

- Users Are Not Immediately

Aware Of It

Page 3: Passive tech and targeted ads

Foursquare

- Check-in App

- Share Pictures, Reviews and

Comments

- New Passive Technology

- Location-Based Information

- Utilize signals from GPS, Wi-Fi

and Cell Towers

- No Check-In Required

Page 4: Passive tech and targeted ads

iBeacon

Page 5: Passive tech and targeted ads

What can it offer?

- Targeted Marketing

- Location Based Services

- Data Collection

- Internet of Things

Page 6: Passive tech and targeted ads
Page 7: Passive tech and targeted ads

http://www.youtube.com/watch?v=al8fHFF_aVg

Page 8: Passive tech and targeted ads

Eliminates Wasted Advertising

Reach out at the right time and right place to the right customers

Helps understand Customers Better

Page 9: Passive tech and targeted ads

Restaurants

Retailers

Integration with other channels of advertising

Customer Tracking

Page 10: Passive tech and targeted ads

Privacy Concerns

Too much intervention

Tracks without complete information (Children)

Page 11: Passive tech and targeted ads

Thank You !