parul group new product dvelopment

New Product Development

Submitted by:Aditi ChawlaAkshee Jain

Parul Madaan

Ways of new product development

1. Existing products- Penetrating into new markets

2. Modified Products

3. New product- New technology

EXISTING PRODUCTS PENETRATING INTO NEW MARKETS

1. Greeting cardsThe custom of sending greeting

cards can be traced back to the ancient Chinese

sent to convey thanks or express other feeling

2. Metro: The ideaRapid transit train system. The first metro system,

the London Underground, was opened in 1863

As of January 2014, there are 190 metro systems in 54 countries in the world.

Metro: Introduction in IndiaUrban passenger transport

systems

The first rapid transit system in India was the Kolkata Metro, which started operations in 1984

Delhi metro began its operations in 2002.

3. Levi Strauss and CompanyFounded in 1853Jacob Davis invented the work

pants, combining the tough denim from Levi Strauss with the idea to add copper rivets to key stress points

blue jeans are particularly identified with American culture

4. Television in IndiaMore than half of all Indian households own a

television.As per the TAM Annual Universe Update -

2010, India now has over 134 million households (out of 223 million) with television sets

15 September 1959 (official launch date)

5. Wrist WatchThe concept of the wristwatch

goes back to the production of the very earliest watches in the 16th century.

Elizabeth I of England received a wristwatch from Robert Dudley in 1571, described as an arm watch.

Current Scenario50 million wristwatches are sold in India every year

1. JeansSlim fitAnkle lengthsStraight fitHigh-medium-low waist

iPhone 1( First generation)

Launched: June 2007 (US), November 2007 (UK)

The original 2007 iPhone: Part iPod, part phone, part Internet device

2. Apple

iPhone 3G (Second generation)

Launched: July 2008

Modification: With 3G connectivity

Reason of modification:

High-speed connectivity

iPhone 3GS (Third generation)

Launched: June 2009

Modification:3.2 mp camera- Better Video recording quality

iPhone 4( Fourth Generation)

Launched: June 2010

Modifications: a new, flat design with

an integrated antenna

a high-resolution Retina display (640 x 960 pixels)

a superior 5MP camera (featuring HD video recording)

iPhone 4S (fifth generation)

Launched: October 2011

Modifications:

New A5 processor8MP camera with

1080p video recording

Siri began life as an iPhone 4S exclusive.

iPhone 5 (Sixth generation)

Launched: September 2012

Modifications: 20% lighter than its predecessor4-inch screen running at 640 x 1136 pixels.

 iPhone 5S/5C (seventh generation)

Modification: 5C: Similar to 5 except

from the plastic shell and larger battery

5S: more power a better

camera a fancy fingerprint

reader hidden under the home button

3. Maruti

Variants of Maruti Alto 800Standard  Base model of the Alto 800.

LX - Middle variant of the Alto 800. Gets AC, remote fuel lid opener etc.

LXI- Top end variant, gets power steering, Remote hatch opener, Remote fuel lid, Power windows, Adjustable Outside rear view mirrors, Digital clock.

LXI Airbag- Includes all features of LXI but also gets airbags.

Maruti Alto 800 CNG LXI

• Safety features like headlight levelling

• High mounted stop lamp• Front wiper and washer with

intermittent• Collapsible steering column• Power windows• Digital clocks• Remote back opener• Power steering,• Remote fuel lid opener• Silver accent on instrument panel.

Comparison Maruti Alto 800 Maruti Alto K10

Engine Size 796, 3 cylinder 4 valve 998,3 cylinder, 4 valve

Price Range Rs. 2,40,393 - 2,44,000 (approx)

Rs 3,14,266

Power (ps@rpm)

46.3bhp@6200rpm 67.1bhp@6200rpm

Gear box 5 speed 5 speed

Mileage 15.7 kmpl 15.0 kmpl

Transmission Manual Manual

Top Speed 140kmph 155.3 kmph

Variants 5 Petrol + 3 LPG 2 Petrol

4. Honda Motorcycle and Scooter India 

Activa Aviator

Launched: 2000 Launched: 2013

Feature Comparison

Honda Activa Honda Aviator

Tachometer No No

Electric start Yes Yes

Digital Speedometer

No No

Tubeless Tyre No Yes

Shift light No No

Led Tail Lamps No Yes

5. Lays

Plain potato Chips Fat free Chips

NEW PRODUCTS ‘INVENTIONS’

1. Rotimatic

Founders: Rishi Israni and Pranoti NagarkarIdea: No compromise on Mom nor on rotiFeatures:Can hold up to 20 rotis worth

of ingredientsPuffed roti takes a minute.People can customise

settings, including the thickness and softness of a roti

Works with all flour brands.The fist batch of Rotimatic will ship in December 2013 in Singapore.

2. Smartphones

1992 – The first smartphone was invented by IBM, nicknamed ‘Simon’

It had a plethora of features including :

1. calendar, 2. address book, 3. calculator, 4. email service, and even a

touch screen.

3. Google Glass

• A touchpad is located on the side of Google Glass

• Google Glass has the ability to take photos and record 720p HD video

• Wi-Fi 802.11b/g• Bluetooth• 16GB storage (12 GB available)

4.  Hog Wild Twirling Spaghetti Fork

Launched in May, 2009Motorized, metal pronged

fork that winds pastaAvailable for $10, not in

India

Features:Battery operated.Requires two AAA

batteries.Dishwasher safe.

5. LifeStraw

Manufactured by Vestergaard Frandsen, a Switzerland-based company specializing in disease control products for developing countries

Launched in 2005 Water filter designed to be used by

one person to filter water so that they may safely drink it

Features:  Filters a maximum of 1000 litres of

water Cleans upto 99.99% Contains no chemicals Uses no batteries, has no moving

parts Very high flow rate