parte i- relationship building in a vast social and mobile world

19/5/2015 Relationship Building In A Vast Social And Mobile World

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Relationship Building In A VastSocial And Mobile World

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Friends, family, candidates for hire, new hires,

employers, employees, managers, vendors,

colleagues, algorithmic bots, cookies: the

climate of social and mobile is cluttered and rich

and very complex. We are a truly social and

mobile world now. But in terms of true

relationship building, now that some of us have

engaged or even mastered social, lets think

about it. Having just returned from Ireland and

the amazing IT @Cork European Conference,

Im excited with new developments and

friendships forged, such as the way we can bring

more women into the field, and support my

sisters on their way up the STEM ladder.

But the gorgeous paradox was that here we were, humans all, doing the

face to face thing. Everyone there was in a great mood. It made me think

about where were going from here. Im always trying to improve the

quality of networking in business, especially where it relates to HR, social

business and technology the front lines of talent and branding, the

rankings. HR is transforming itself due to technology, and trying hard to

do the same in terms of mobile and social. Still, here are three trends in

networking that may yet change the way we build lasting relationships:

1. Its vast.

Here are some numbers that, by virtue of proportion, are kind of

remarkable. Networking on mobile and social has reached incredible

proportions. By January of this year, the world population was more than

19/5/2015 Relationship Building In A Vast Social And Mobile World

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7.2 billion. The world had more than 2 billion active social media

accounts thats 29% of the worlds population. And 1.65 billion of those

accounts are accessed via mobile.

Photo credit: Real Cocktail Baltimore 2 via photopin (license)

2. Its going vertical.

Vertical, or niche social networks, are a moment,

particularly in the world of work. Its a highly

human tendency to tribe up into groups of like-

minded, similarly trained bands of co-

professionals. Not surprisingly, we trust them more

as a means to share valuable professional

information, though well see if thats a myth or a

truth. For doctors, for example, the niche network

Doximity states that apparently half of the 800,000

doctors in the U.S. use it. For purposes of

recruiting, it may be tricky format: narrowing the

focus may inadvertently squeeze out some great

talent. Or it may enable better metrics and more

successful hires.