parte i- relationship building in a vast social and mobile world
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19/5/2015 Relationship Building In A Vast Social And Mobile World
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Relationship Building In A VastSocial And Mobile World
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Friends, family, candidates for hire, new hires,
employers, employees, managers, vendors,
colleagues, algorithmic bots, cookies: the
climate of social and mobile is cluttered and rich
and very complex. We are a truly social and
mobile world now. But in terms of true
relationship building, now that some of us have
engaged or even mastered social, lets think
about it. Having just returned from Ireland and
the amazing IT @Cork European Conference,
Im excited with new developments and
friendships forged, such as the way we can bring
more women into the field, and support my
sisters on their way up the STEM ladder.
But the gorgeous paradox was that here we were, humans all, doing the
face to face thing. Everyone there was in a great mood. It made me think
about where were going from here. Im always trying to improve the
quality of networking in business, especially where it relates to HR, social
business and technology the front lines of talent and branding, the
rankings. HR is transforming itself due to technology, and trying hard to
do the same in terms of mobile and social. Still, here are three trends in
networking that may yet change the way we build lasting relationships:
1. Its vast.
Here are some numbers that, by virtue of proportion, are kind of
remarkable. Networking on mobile and social has reached incredible
proportions. By January of this year, the world population was more than
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19/5/2015 Relationship Building In A Vast Social And Mobile World
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7.2 billion. The world had more than 2 billion active social media
accounts thats 29% of the worlds population. And 1.65 billion of those
accounts are accessed via mobile.
Photo credit: Real Cocktail Baltimore 2 via photopin (license)
2. Its going vertical.
Vertical, or niche social networks, are a moment,
particularly in the world of work. Its a highly
human tendency to tribe up into groups of like-
minded, similarly trained bands of co-
professionals. Not surprisingly, we trust them more
as a means to share valuable professional
information, though well see if thats a myth or a
truth. For doctors, for example, the niche network
Doximity states that apparently half of the 800,000
doctors in the U.S. use it. For purposes of
recruiting, it may be tricky format: narrowing the
focus may inadvertently squeeze out some great
talent. Or it may enable better metrics and more
successful hires.