part3 national paid advertising by stuart draper founder owner getfoundfirst

Online Advertising

Stuart Draper – Founder @stu_draper

@Stu_Draper

Required March Madness Slide

@Stu_Draper

WrestlingPlumbing with MikeLeadership – Church & SchoolScoutsBaseballBYU-IdahoMissioneBay & Entrepreneurship

Christmas Light Guys

LindseyHorsesManaging ApartmentsSales & FailureStones Family DentalGet Found FirstBeing Poor

Required “My Story” Slide

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Who We’ve Worked With

Why This Should Matter To You

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One Reason Why This Should NOT Mean Everything To You

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“The best jobs in 2018 have not been invented yet.”

-Randy Gage“Risky is the New Safe”

Ad Space On Search Engines

Over 19 Billion Searches In January of 2013http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Releases_February_2013_U.S._Search_Engine_Rankings

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Virtually Endless Supply of Online Ad Space Outside of Search Engines as well

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Each creates it’s own demand. The smart ones create a limited supply.

Online Marketing Dynamics

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This industry moves very fast.

Harvard Brains?

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How to Waste Millions on Google

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How to Waste Millions on Google

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How to Waste Millions on Google

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Dynamic Keyword Insertion #FAIL

#protip: Differentiate yourself from the competition

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How to Make Millions on Google

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How to Make Millions on Google

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Is it working for University of Phoenix?

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Product Listing Ads (PLA’s)

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Product Listing Ads (PLA’s)

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Product Listing Ads (PLA’s)

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Where are they in the funnel?

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RE-MARKETING

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RE-MARKETING TOOLS

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http://youtu.be/UtHUTCfb-R4?t=30s

RE-MARKETING IN REAL LIFE

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RE-MARKETING IN REAL LIFE

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Fine line between creepy & helpful/funny.

Analyze to improve

Proper Attribution

33% Less Expensive Leads

Phone Calls

Web Forms

+

+= ROI

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Landing Page Optimization

One client saw a 134% increase in conversion rate!

Unbounce.com

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Landing Page Optimization

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Back to the Basics!

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It’s more about what you do than what you know.

It isn’t rocket science. Give the customer what they want. You just need this:

Relevant ads.Relevant landing pages.Strong value propositions.Strong calls-to-action.Make it easy to complete the action.Play the numbers game.Remarket to them!Test, and then test again.

Thank You!

Get Found Firststu@getfoundfirst.com

@GetFoundFirst

Let’s connect on Linkedin!

Subscribe to our blog: www.GetFoundFirst.com/blog

Time for bonus slides or questions?@Stu_Draper

Advertorials

Notice the little question mark?

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Advertorial Landing Page

Notice the hyper link?

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Advertorial Landing Page 2

Ugly Landing Page? Yes. Does it work? Yes!

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Advertorial Landing Page 2

Ugly Landing Page? Yes. Does it work? Yes!

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Take Aways:

• You can reach even elusive customers online• You can make ROI• You can compete in expensive verticals profitably

@Stu_Draper