part3 national paid advertising by stuart draper founder owner getfoundfirst
DESCRIPTION
Watch the video: https://gumroad.com/l/ZmOzxTRANSCRIPT
Online Advertising
Stuart Draper – Founder @stu_draper
@Stu_Draper
Required March Madness Slide
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WrestlingPlumbing with MikeLeadership – Church & SchoolScoutsBaseballBYU-IdahoMissioneBay & Entrepreneurship
Christmas Light Guys
LindseyHorsesManaging ApartmentsSales & FailureStones Family DentalGet Found FirstBeing Poor
Required “My Story” Slide
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Who We’ve Worked With
Why This Should Matter To You
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One Reason Why This Should NOT Mean Everything To You
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“The best jobs in 2018 have not been invented yet.”
-Randy Gage“Risky is the New Safe”
Ad Space On Search Engines
Over 19 Billion Searches In January of 2013http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Releases_February_2013_U.S._Search_Engine_Rankings
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Virtually Endless Supply of Online Ad Space Outside of Search Engines as well
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Each creates it’s own demand. The smart ones create a limited supply.
Online Marketing Dynamics
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This industry moves very fast.
Harvard Brains?
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How to Waste Millions on Google
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How to Waste Millions on Google
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How to Waste Millions on Google
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Dynamic Keyword Insertion #FAIL
#protip: Differentiate yourself from the competition
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How to Make Millions on Google
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How to Make Millions on Google
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Is it working for University of Phoenix?
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Product Listing Ads (PLA’s)
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Product Listing Ads (PLA’s)
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Product Listing Ads (PLA’s)
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Where are they in the funnel?
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RE-MARKETING
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RE-MARKETING TOOLS
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http://youtu.be/UtHUTCfb-R4?t=30s
RE-MARKETING IN REAL LIFE
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RE-MARKETING IN REAL LIFE
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Fine line between creepy & helpful/funny.
Analyze to improve
Proper Attribution
33% Less Expensive Leads
Phone Calls
Web Forms
+
+= ROI
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Landing Page Optimization
One client saw a 134% increase in conversion rate!
Unbounce.com
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Landing Page Optimization
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Back to the Basics!
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It’s more about what you do than what you know.
It isn’t rocket science. Give the customer what they want. You just need this:
Relevant ads.Relevant landing pages.Strong value propositions.Strong calls-to-action.Make it easy to complete the action.Play the numbers game.Remarket to them!Test, and then test again.
Thank You!
Get Found [email protected]
@GetFoundFirst
Let’s connect on Linkedin!
Subscribe to our blog: www.GetFoundFirst.com/blog
Time for bonus slides or questions?@Stu_Draper
Advertorials
Notice the little question mark?
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Advertorial Landing Page
Notice the hyper link?
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Advertorial Landing Page 2
Ugly Landing Page? Yes. Does it work? Yes!
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Advertorial Landing Page 2
Ugly Landing Page? Yes. Does it work? Yes!
@Stu_Draper
Take Aways:
• You can reach even elusive customers online• You can make ROI• You can compete in expensive verticals profitably
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